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First time anyone saw Crocs
Crocs were first introduced at Fort Lauderdale's Boat Show -
Crocs made shoes for Women
They sold out shortly after the release -
Crocs opened their first store in a Kiosk
It was a huge hit and since then have opened up over 120 stores in the US -
Crocs bought out a company called Jibbitz
They made over $113M in the first year -
Peak sales
Reached over $850 million in sales -
Sales started dropping
Went from profiting $200 million, to losing $200 million. -
Company was almost out of Cash
Crocs knew they had to do something new if they wanted to save their business. -
New shoe called the Hover
Sales in 2010 were over $790m. It is currently sold out on Crocs website. It was designs like this that brought Crocs back to life. -
New shoe that changes color in the heat
Sales in 2011 were over $930m -
They got a brand deal with professional Golf Player Hank Haney
Sales in 2012 were over $1.12B that year
