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The founding
Crocs were founded early in 2002 in Boulder, Colorado. The goal of the shoe was a simple. compfortable boat shoe. -
Introduction
They were launched at a show at Fort Launderdale Beach in Florida. It caught many peoples eyes. -
Growth
Crocs hit stores in 2004 and became a huge hit. It sold 850 million dollars in revenue and all of a sudden, every one had crocs. -
Crocs Charm
Thye crocs charm came out, Crocs created something new making people still want to buy the product -
Maturity
By 2007 Crocs was seeing similar revenue per month, everyone had heard of crocs and it was matured. People steadlily were still buying -
Decline
With the stock market crashing, no one was buying crocs anymore. They lost almost 200 million dollars in profit in 2008. Crocs looked like it was headed for the worst -
Decline
by 2009 the company was almost out of money. It was looking like the end for the Crocs company forever -
Comeback
In 2011 Crocs made a comeback. they created new boat shoes and made 200 million dollars in profit in 2011 and part of 2012