Contemporary Media Forms

  • Netflix is Founded

    Reed Hastings and Marc Randolph establish Netflix as a DVD rental-by-mail service, providing customers with a vast catalog of DVDs that they can rent online and have delivered to their homes.
  • Subscription model introduced

    Netflix abandons the pay-per-rental model and introduces a subscription-based service, allowing customers to rent DVDs with no due dates or late fees.
  • Initial public offering (IPO)

    Netflix goes public and begins trading on the Nasdaq stock exchange.
  • Streaming service launched

    Netflix launches its streaming service, allowing subscribers to instantly watch a selection of movies and TV shows on their computers.
  • Streaming partnerships

    Netflix partners with various consumer electronics companies to integrate its streaming service into devices like gaming consoles, Blu-ray players, and smart TVs.
  • Expansion to Latin America

    Netflix expands its streaming service to Latin American countries, marking its first major international expansion.
  • Original content production

    Netflix ventures into original content production with the launch of its first original series, "Lilyhammer."
  • "House of Cards" success

    Netflix releases "House of Cards," which becomes a critical and commercial success, establishing Netflix as a major player in the original content industry.
  • Global expansion

    Netflix expands its service to over 190 countries, making it available worldwide (with some exceptions).
  • First Oscar nominations

    Netflix receives its first Academy Award nominations for its original film "Mudbound."
  • Content spending increases

    Netflix invests heavily in original content production, leading to a significant increase in its content spending.
  • Competing with traditional studios

    Netflix continues to produce critically acclaimed original content, competing with traditional studios and networks in terms of both quantity and quality.
  • COVID-19 impact

    The COVID-19 pandemic leads to increased demand for streaming services, and Netflix experiences a surge in subscribers.
  • Continued growth and diversification

    Netflix continues to expand its library of original content across various genres and formats, including films, TV series, documentaries, and international productions.