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Netflix is Founded
Reed Hastings and Marc Randolph establish Netflix as a DVD rental-by-mail service, providing customers with a vast catalog of DVDs that they can rent online and have delivered to their homes. -
Subscription model introduced
Netflix abandons the pay-per-rental model and introduces a subscription-based service, allowing customers to rent DVDs with no due dates or late fees. -
Initial public offering (IPO)
Netflix goes public and begins trading on the Nasdaq stock exchange. -
Streaming service launched
Netflix launches its streaming service, allowing subscribers to instantly watch a selection of movies and TV shows on their computers. -
Streaming partnerships
Netflix partners with various consumer electronics companies to integrate its streaming service into devices like gaming consoles, Blu-ray players, and smart TVs. -
Expansion to Latin America
Netflix expands its streaming service to Latin American countries, marking its first major international expansion. -
Original content production
Netflix ventures into original content production with the launch of its first original series, "Lilyhammer." -
"House of Cards" success
Netflix releases "House of Cards," which becomes a critical and commercial success, establishing Netflix as a major player in the original content industry. -
Global expansion
Netflix expands its service to over 190 countries, making it available worldwide (with some exceptions). -
First Oscar nominations
Netflix receives its first Academy Award nominations for its original film "Mudbound." -
Content spending increases
Netflix invests heavily in original content production, leading to a significant increase in its content spending. -
Competing with traditional studios
Netflix continues to produce critically acclaimed original content, competing with traditional studios and networks in terms of both quantity and quality. -
COVID-19 impact
The COVID-19 pandemic leads to increased demand for streaming services, and Netflix experiences a surge in subscribers. -
Continued growth and diversification
Netflix continues to expand its library of original content across various genres and formats, including films, TV series, documentaries, and international productions.