Coke timeline

  • Pricing

    Pricing
    The first servings of Coca‑Cola were sold for 5 cents per glass. During the first year, sales averaged a modest nine servings per day in Atlanta.
  • First sales

    ClaimCoca-Cola sold just 25 bottles in its first year. ConclusionCoca-Cola was first served in glasses. Initially, it sold nine servings per day in Atlanta.
  • Coca-Cola begins

    Coca-Cola begins
    Coca-Cola history began in 1886 by an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. He chose the name Coca-Cola because of its two main ingredients (coca leaves and kola nuts)
  • First sales

    First sales
    Coca-Colas first sales were at Jacob's Pharmacy in Atlanta, Georgia, on May 8, 1886
  • First symbol change

    First symbol change
    The owner of the company decided to change the symbol into a more bold and bigger symbol.
  • Growing Coca-Cola into a larger company

    Growing Coca-Cola into a larger company
    When Pemberton’s passed, he shared parts of his business, with Asa G. Cander giving him the largest holdings. The businessman began to turn Coca-Cola into a bigger scale for business. He drove distribution past the borders of Atlanta, focusing on a more national strategy.
  • New logo

    New logo
    The new logo featured a completely different type with additional decorative swirls. The design was discontinued only a year later.
  • Flavoring Coca-Cola

    10 billion gallons of syrup was produced by Coca-Cola
  • Another logo change

    Another logo change
    The emblem was redrawn with minor alterations. You would have trouble seeing them unless you had compared the two versions side by side. It was only the red rectangular border and the red color that made it different from the 1887 Coca-Cola logo.
  • Coca-Cola grows into bigger markets

    Coca-Cola grows into bigger markets
    Bottling machines are added to a soda source in Mississippi by Joseph Biedenharn.
  • First Bottles

    First Bottles
    Coca-Cola was put in bottles in 1894 by Joseph Biedenharn, a Mississippi business man. He sent 12 of the bottles filled with Coca-Cola to Asa Griggs Candler. Chandler would give away coupons for people to get the first taste of Coca-Cola. He distributed clocks, urns, calendars and apothecary scales that bear the Coca-Cola brand to pharmacists.
  • Advertisement

    Advertisement
    The first outdoor wall advertisement that promoted the Coca-Cola drink was painted in 1894 in Cartersville, Georgia
  • Syrup plants

    Many syrup plants were built in Chicago, Dallas, and Las Angela's
  • Protecting their business

    The Coca-Cola Bottling Company sent a note all of its members noting that while The Coca-Cola Company had a distinctive logo, they did not have any way to protect their business. They proposed the members all join together and develop a “distinctive package” for their product.
  • Designing shape of bottle

    Designing shape of bottle
    Root Glass Company of Terre Haute, Indiana, won the contest to design a bottle that could be able to be recognised in the dark. In 1916, they began manufacturing the famous Contour Bottle.
  • A new look on the Coca-Cola bottle

    A new look on the Coca-Cola bottle
    The year that the unique classic glass bottle, with its contoured shape, came into the picture.
  • Coca-Cola name growing

    The Coca-Cola Company began its partnership with The Red Cross. During World War I, the Coca-Cola system ran annual Red Cross drive campaigns which continued for over a decade. This partnership remains strong today and has been essential to the company’s involvement in disaster relief throughout the years.
  • Ernest Woodruf

    Ernest Woodruf
    In 1919, The Coca-Cola Company was sold to a group of investors led by a man named Ernest Woodruf
  • Santa

    Santa
    Santa being featured in Coca-Cola Advertisements.
  • Coca-Cola for your home

    In 1923 Enrets son Robert W. Woodruff was elected President of the company. Woodruff expanded the company and brought Coca-Cola to the rest of the world. Coca-Cola began distributing bottles as “Six-packs”, encouraging customers to purchase the beverage for their home.
  • Expanding Marketing

    Expanding Marketing
    Robert Woodruff, saw the opportunities everywhere when marketing for Coca-Cola . He expanded overseas and in 1928 he introduced Coca-Cola to the Olympic Games for the very first time, the beverage travelled with Team USA to the 1928 Amsterdam Olympics
  • every man in uniform gets a bottle of Coca-Cola for five cents, wherever he is and whatever it costs the company"

    every man in uniform gets a bottle of Coca-Cola for five cents, wherever he is and whatever it costs the company"
    In 1941, America entered World War II and thousands of the US citizens were sent overseas. Showing support for the brave men and women, the Coca-Cola President Robert Woodruff ordered that “every man in uniform gets a bottle of Coca-Cola for five cents, wherever he is and whatever it costs the company."
  • Bottle Change

    Bottle Change
  • Id like to buy the world a coke

    Id like to buy the world a coke
    A young group of people from around the world gathered on top of a hill in Italy to sing "Id like to buy the world a coke"
  • Coca-Cola is shown on Tv

    Coca-Cola airs one of the most iconic ads in the history of advertising, their “I’d like to buy the world a Coke” commercial.
  • One of a kind

    The Coca-Cola Company was selected as the only Company allowed to sell packaged cold drinks in the People's Republic of China.
  • Flavor change

    One of Goizueta’s other initiatives in 1985 was that he developed a new taste for the Coca Cola, which was the first change in the formulation in 99 years.
  • Polar Bears

    Polar Bears
    In 1993, Coca‑Cola experimented with computer animation, and the popular “Always Coca‑Cola” campaign was launched in a series of ads featuring animated polar bears.
  • New symbol

    New symbol
    Coco-Cola changes their symbol which stays the same with little change until present.
  • A healthier version

    In 2008, Coca-Cola counted more than 160 low-calorie and no-calorie drinks that were in the company’s range, which included Coke Zero and PowerAde Zero.
  • Open Happiness

     Open Happiness
    In 2009, the “Open Happiness” campaign was unveiled globally. The central message of “Open Happiness” is an invitation to billions around the world to pause, refresh with a Coca‑Cola, and continue to enjoy one of life’s simple pleasures.
  • Adverting 2000-present

    Adverting 2000-present
    From the 2000s to present coca-cola is known for how great and permeable their commercials are, about sharing, happiness, family and love. They bring people together while encoring the to buy coca-cola The polar bear still one of their most iconic adverting.
  • Sales

    The company now sells 1.4 billion beverage servings every day.
  • Symbol for today

    Symbol for today
    2003-present