-
The beginning
The pharmacist Dr. John Pemberton created the coca-cola´s formula and sells it at Jacobs’ Pharmacy in Atlanta for 5 cents a glass. for 5 cents.
After that the accountant Frank Robinson suggests the name Coca-Cola and the logo which is still used. -
" Coca -Cola syrup and extract "
Pemberton register his invention to protect it of the people who wants to imitated. He registers the formula as " Coca -Cola syrup and extract " -
The Logo
Betwen 1890 and 1891 the Coca-Cola's logo changes. -
Coca-Cola Company
The Coca-Cola company was founded for Asa G. Candler, his brother John S. Candler and Frank Robinson, and Candler becomes in the propietor of Coca-Cola. -
Success
Coca-Coca is a success. The drink is sold in each state of the United States -
Edgewood Avenue
Coca-Cola opens a new headquarters in Atlanta where the secret formula is made in a triangular secured with a combination lock. -
Big contract
Thomas and Joseph Whitehead , With Prime Candler signed franchise contract for the bottling and selling of Coca -Cola a large scale. -
Advertisings
Appears the first advertising for Coca-Cola in national magazines and Lillian Nordica opera singer, begins to endorse Coca‑Cola and appears in nationwide advertising in 1905 with this Coca-Cola sold 1 million-gallon -
Foreign market
Coca-Cola begins to expand in Canda, Cuba and Panama and a new advertising appears with a new straight-sided bottle. -
Advertising
The Company begins its long association with athletes with a series of ads featuring noted baseball players. -
Magazine
The Coca‑Cola Bottler magazine begins publication and is produced for more than 80 years. -
Foreign market
Bottling operations are started in
the Philippines, the Company’s first
expansion into Asia -
A female silhouette
Alexander Samuelsen , considering a feminine silhouette , makes a design called the " Grand Dame " to fight imitators -
Foreign market
Bottling operations begin on the island of Guam. -
Europe
The first bottling plants are opened in Europe in Paris and Bordeaux. -
New owner
The Coca‑Cola Company is purchased by a group of investors led by Ernest Woodruff for $25 million. -
First six-bottle carton
The introduction of the first six-bottle carton is a significant innovation for the beverage industry. The carton is patented the following year. -
Foreign market
The Coca‑Cola Foreign Department is formed to supply concentrate to overseas bottlers. Some of the countries where bottling operations begin during this decade include Belgium, Bermuda, China, Colombia, Germany, Haiti, Italy, Mexico, the Netherlands and Spain. -
Olympic Games
The Company begins its association with the Olympic Games
by supplying drinks from kiosks surrounding the venues in Amsterdam -
Coca‑Cola Export
The Coca‑Cola Export Corporation is created to market Coca‑Cola outside the United States. -
Foreign market
Coca‑Cola enters Australia, Austria, Norway and South Africa. -
Quality
Traveling laboratories traverse the United States to ensure that quality standards are maintained in the bottling plants.
The first paper cups for Coca‑Cola are introduced. -
Price increase
The first price increase from the 5 cent Coca‑Cola occurs in California. The price gradually rises in other markets, ending the decades-old “nickel Coke.” -
Foreign market
Coca‑Cola is introduced in Egypt. -
Time maganize
Coca‑Cola becomes the first product to appear on the cover of Time magazine. -
Marketing
The Coca‑Cola Company begins featuring African-Americans in marketing with the Harlem Globetrotters in 1951 and Olympic Games athletes Jesse Owens and Alice Coachman in 1953. -
Foreign market
Bottling begins in Hungary, the Somali Republic and Yugoslavia -
Changes
Coca- Cola has a new graphic look featuring a red-and-white color scheme and logo. -
Foreign market
The first bottling operations open in Poland. -
FIFA
The Coca‑Cola Company and the Federation Internationale de Football Association (FIFA) agree to the first-ever sponsorship between a company and an international sports governing body. -
A new president and a new country
Roberto Gouizeta becomes Chairman and CEO of The Coca‑Cola Company. The first bottling plant opens in
China. -
"New Coke"
The formula for Coca‑Cola is changed for the first time in 99 years. The product, popularly dubbed “New Coke,” generated consumer protest nationwide. Product made with the original formula, renamed “Coca‑Cola Classic,” is returned to the market
79 days later -
Reenters India
The Company reenters India after leaving the country in 1977 rather than reveal the secret formula of Coca‑Cola. -
Foreign market
The first bottling operations open in Vietnam. -
Innovation
Vanilla Coke is introduced in the United States -
Coca-Cola Zero
An aluminum contour bottle is introduced for use in nightclubs
and at special events. Coca‑Cola Zero, a zero-calorie cola,
makes its debut. -
The Bottling Investments Group
The Bottling Investments Group is established. This organization manages the operations of Company-owned bottling plants around the world. -
Networks
A Coca‑Cola Facebook page is established by two fans. The site has over 22 million fans worldwide as of January 2011 and continues to grow. -
China
the Company had opened more than 40 bottling plants in China. -
-
Some changes: Logo
-
Some changes: Bottle
