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Coca Cola's Start
Coca Cola's start -
CocaCola Sheet Music
Coca Cola begins to distribute branded sheet music -
Radio
The first Coca Cola radio program. -
Branding
Coca Cola sponsors various big-band radios -
Hi Fi Club
Created the Hi Fi club to give teens a place to and listen/dance to music -
Slogan
The "Things go better with Coke" campaign starts to work with major artists. -
Hit's
Robin Beck records a single for Coke, "First Time, First Love." Which becomes a #1 hit in both the UK and Germany -
Collabs
Coke partners with sony to create an in-pack CD, Marketing on of the first brand collaborations with a record label. -
Sponsors
Coke starts to sponsor global music events such as Rock n Rio in Brazil and Essence music festavil in New Orleans. Also they sponsored the first season of American Idol -
TV Show
Coke Studio, a live musical performance TV series -
Maroon 5
Maroon 5 writes and records a new song in 24 hours "Is Anybody Out There" with help from fans via social media through the Coca-Cola 24 hour Session -
Placelists
Coca-Cola and Spotify lauch Placelists, a groundbreaking social music app.
