Coca-cola

By clarekrikorian
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    Coca-Cola Packaging

  • First Bottling

    Coca-cola was first sold in bottles in Mississippi in a glass bottle called a Hutchinson.

  • Countour Bottles

    The famous Coca-cola contour bottle shape was first used to differentiate the product from other similar drinks.

  • Coca-cola Sold in Six Packs

    Coca-cola was started to be sold in six packs, so that people would buy it and bring it home to drink. The target market was families, because there was enough to share.

  • Bottles Became More Popular

    Coca-cola sold in bottles was greater than the amount sold from soda fountains.

  • Different Sizes

    Coca-cola products were now able to be bought in different quantitites, including 6.5, 10, 12, and 26 ounces. The target market was families, because you could buy more for multiple people.

  • Plastic Bottles Introduced

    The two liter plastic bottle was introduced. It didn't break, was resealable, and could be recycled. The target market was people who brought lunch to school/work, becasue they could bring these bottles since they wouldn't break.

  • Better Bottles

    New bottles that were 40% stronger and 20 % lighter were introduced.

  • Aluminum Bottles

    Coca-cola introduced aluminum contour bottles.

  • PlantBottle

    Coca-cola introduced PlantBottle that was made with 30% plant materials.

  • Names on the Bottles

    Coca‑Cola changed its logo with Great Britain’s most popular names for the summer-long ‘Share a Coke’ campaign. The target market was kids and tennagers, because there attention would be draw towards this and they would want to find their names on a bottle.