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Chevrolets Marketing Activities Timespan
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Americas Best Seller, Americas Best Buy
Chevrolet announced that they would spend 51 million on advertising. -
Corvette
Chevrolet introduced new Corvette. Advertised as Corvette because of speedy warships in 2nd World War. -
" That Chevy Feeling"
In 1957 Chevrolete ran its first colour televsion commercial. -
Chevrolete Stand Alone
In an elaborate commercial production, Chevrolet and Campbell-Ewald put a woman in an Impala convertible on top of towering Castle Rock in Utah to prove "Chevrolet stands alone in '64." Chevrolet years later remade the commercial to promote the 1973 Impala. -
Small vs, Big
An ad for the 1971 Caprice promoted it as "the biggest Chevrolet ever" and the Vega as "the littlest Chevrolet ever." -
Jingle
Chevrolet promoted its 1975 models with a catchy new jingle: "Baseball, hot dogs, apple pie and Chevrolet." -
Another Jingle
The marketer introduced a new ad theme-and hope-for the 1981 model year: "Chevy's up ahead." The jingle: "Oh, yeah, that 's a Chevy up ahead. You bet that 's a Chevy up ahead. ... Some cars lead and some are led and here's that Chevy up ahead." -
Taking Charge
The marketer introduced its 1985 models with a new ad theme, "Today's Chevrolet - live it," which replaced the 2-year-old "USA-1" and "Taking charge" campaign. -
Like a Rock
Chevrolet introduced "Like a Rock" as the theme for Chevy trucks, drawing on Detroit-area native Bob Seger's 1986 song. The iconic "Like a Rock" campaign continued through the end of the 2004 model year. A 1997 ad from the campaign is shown here -
Controversial Ads
Chevrolet promoted its Silverado pickup with an aggressively patriotic song by John Mellencamp, "Our Country." The "Our Country. Our Truck" ads drew attention and controversy for using stirring images—Martin Luther King Jr., Rosa Parks, Vietnam, 2005's Hurricane Katrina, the Sept. 11, 2001, terrorist attacks -
Tie Ins
Chevrolet staged a post-Super Bowl tie-in with Fox's "Glee," creating a two-minute commercial to promote the electric Volt, new Cruze compact and the Camaro convertible. The "Glee" cast sang "See the USA in your Chevrolet,"