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Idea Generation
At the beginning of the month we had a brain storming session in the hope to generate content ideas for the next few months. -
Link Bait
A few days after our session I vetted the generated ideas and pitched the idea of putting together a piece of link bait through the campaign led. -
City Style
The idea was simple: we would get 6 bloggers from different cities from around Australia to tell us about their cities style and how it differs from others. We would then take information and create a city style infographic. I sat down and put together two questions that would capture there cities style: What do you think is distinctive/different in the way people dress in Sydney? Do you think there is anything that really sets Sydney apart from others? -
Outreach
I then began to search for fashion blogger living in the following cities:
Brisbane
Adelaide
Darwin
Sydney
Perth
Melbourne I used the variations of the follow search operators to find them:
City + blogger + fashion - searching in google.com.au -
Design
We wanted to create an infographic that was detailed and simple, we decided to use a similar design to the UK style infographic that Sasha had put together. We wanted the map of Aus at the centre of the image, the quotes from the bloggers dotted around the map and images of the bloggers above their quotes. -
Off Sick
From the 11th - 18th i was off work sick! -
Outreach Catch-up
After the outreach I had 4 replies from the bloggers, knowing that I had 4 on board was a relief and meant I could begin to start putting the infographic together.
I did further outreach to get influencers from Darwin and Sydney involved with the project on this day, but failed to get any replies back. -
Support from Becky
As i was off sick i need to give time away to Becky. On the 18th i passed over 2 client days in which you spent working on the style infographic. I passed on all my relationships and answers onto Becky and asked here to outreach to the cities we hadn’t got a quote from yet. She was also tasked with the creation of the infographic which she started on using a program called Paint.net -
Outreach & Creation
Becky managed to get quotes from a fashion blogger in Sydney, we did however fail to get a influencer from the northern territories due to the lack of resources available. We made the decision to finish the infographic, using the space made available from not having a quote from the northern territories to include a well-known quote from the world of fashion. -
Completion & Outreach
The infographic was complete, Becky had created a masterpiece. Becky ran out of time on the campaign so i began to push out the infographic to the bloggers we had involved with the project. -
Results
From the emails we sent out on Monday we have had two people reply - One which has linked and the other promising to add the infographic shorty. We expect to have replies from the other by the end of the week!
