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Period: to
Australians Women's Weekly
Australians Women's Weekly Overtime -
First Australian Release of Women's Weekly
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Weekly became 'more feminine, less feminist'
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Packer and Theodore imported a new high-spiced color printing press from the United States at a cost of £130,000
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From mid-1939 it was even publishing a separate monthly fashion supplement.
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the Weekly had spent its formative years immersed in orthodoxy, and though the decade of the 1950s was and is famous for a certain amount of parochialism, there were a number of societal shifts underway that required some innovative thinking at the publi
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The focus on attracting younger readers continued, and by 1974 the Weekly was said to be read by 54% of Australian girls aged between 14 and 19 years. Even knitting patterns were aimed at teenagers.
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By 1980, the Weekly was selling for 50c a copy, and included a regular television supplement. That year the magazine also included an innovative editorial feature, The Voice of the Australian Women, canvassing the responses of 30,000 women to a questionna
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50th anniversary of publication
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Australians Women's Weekly Celebrating 75 Years