Aunt Jemima Timeline

By tselkins1

  • Aunt Jemima Brand Was Born

    Aunt Jemima Brand Was Born
    Founders Chris Rutt and Charles Underwood gain inspiration from a blackface vaudeville act for the branding of their company.

  • Quaker Takeover

    Quaker Takeover
    The Quaker Oats Company purchases the Aunt Jemima Mills Company

  • A Living Breathing Aunt Jemima

    A Living Breathing Aunt Jemima
    Actress Aylene Lewis portrays Aunt Jemima at the Aunt Jemima Restaurant in Disneyland. She serves pancakes and poses for photo ops.

  • Mix It Up

    Mix It Up
    The Quaker Company introduces Aunt Jemima's Buttermilk Pancake and Waffle Mix to the world. Television ads promote this product by showing families making "Aunt Jemima's pancakes".

  • Aunt Jemima, What Took You So Long?

    Aunt Jemima, What Took You So Long?
    The Quaker company introduces Aunt Jemima's Pancake Syrup under the marketing campaign "Aunt Jemima, what took you so long?"

  • Aunt Jemima's Make-Over

    Aunt Jemima's Make-Over
    Aunt Jemima is re-branded with a more contemporary look, complete with pearl earrings and a lace collar. This signified a cultural shift which humanized the icon as a normal person and not as a racist caricature.