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Launched Amazon to sell books online
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Allowed third party merchants to sell on Amazon
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Launching of Amazon Web Services (AWS)
Provided cloud computing services to companies -
Launching of Prime
A subscription service that offered free two day shipping -
Launching of Unbox (Video-on-Demand)
Allowed consumers to instantly stream videos -
Introduction of Kindle
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Launching of Amazon Studios
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Launched own advertising network
Allowed targeted ads to customers -
Entered US wholesale and distribution market with Amazon Supply
Offered products for business clients -
Launching of Fire Phone
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Acquired Twitch
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Launched Echo
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Introduction of Dash Replenishment Service
Allowed connected devices to order goods from Amazon -
New Home Services business
Allowed consumers to view price and scheduling information for home services -
Launching of Amazon Inspire
Online marketplace with instructional materials for teachers -
Launched Amazon Go
Cashless convenience store -
Acquired Whole Foods
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Acquired PillPack
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Launched Amazon Pharmacy
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Launched Amazon Salon
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Launched Amazon Clinic
Virtual platform where users could connect with healthcare providers