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Amazon Unbox
This is when the program was first launched in the United States. -
Amazon Video on Demand
This is when the service was renamed. -
Amazon Instant Video
This service was rebranded as Amazon Instant Video and added access to 5,000 movies and TV shows for Amazon Prime members. -
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Amazon Video Went Global
Because of their competition with Netflix, they started broadcasting things in the UK, and started to produce their own shows. That’s when things like Amazon originals started to come out. They had more contracts with other TV Stations to be put on their platform. They even bought the rights to the Lord of the Rings franchise. They wanted to reach a wider audience, so they even went into Latin American countries. -
Prime Instant Video
Amazon got a deal with Viacom to add shows from premium networks. MTV, Nickelodeon, Comedy Central, TV Land, VH1, CMT, Spike, and BET. The logo was changed to Prime Instant Video. Robertson, A. (2012, February 8). Amazon adds shows from MTV, Nickelodeon, and seven other channels to Prime Instant Video. The Verge. https://www.theverge.com/2012/2/8/2784460/amazon-viacom-agreement-prime-instant-video-addition -
Amazon Video
They drop instant and just stuck with Amazon Video. -
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Amazon Sports
Around this time, Amazon gets an exclusive deal for Thursday night football from 2022 to 2033. Also, they get the exclusive rights to the Premier League in the UK. There are so many sports now on Prime Video. By this time they have cemented themselves as the best in video streaming. -
Prime Video
The name changed to Prime Video as we know it. -
Thursday Night Football
Prime Video announced that they have renewed their deal to and will be the exclusive broadcaster of Thursday Night Football between the 2022 and 2033 seasons in the United States. NFL completes long-term media distribution agreements through 2033 season. (n.d.). NFL.com. https://www.nfl.com/news/nfl-completes-long-term-media-distribution-agreements-through-2033-season