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Born In The Lab
The assistance coach of the university of Florida sat down with a team of university physicians and asked why so many of his players were being effected by heat.
The physicians scientifically made a precisly balenced carbohydrate-electrolyte beverage that would replace the key components the players lost through sweat and excercise. They called it Gatorade. -
Proven On The Field
Soon after Gatorade was introduced to the team, the Gators began winning, outlasting a number of very favored opponents in the smoldering heat and finished the season with a record of 7–4.
The team did even better during the 1966 season, with a record of 9–2 and winning the Orange Bowl for the first time in the history of the school. Word about Gatorade began to spread outside of Florida, and both the University of Richmond and Miami of Ohio, began ordering tons of Gatorade for their football te -
From The Orange Bowl To The Super Bowl
In the summer of 1969, The coach of the Florida Gators, Ray Graves suggested to the Kansas City Chiefs that they should use Gatorade to protect themselves from the effects of the blistering Missouri sun during training camp. The Chiefs were so impressed with the “Gator coach’s aid” that they kept it on their sidelines throughout the entire season… which ended with an amazing victory over the Minnesota Vikings in Super Bowl IV.
In the years that followed, more and more NFL teams began using Gator -
NFL
Gatorade becomes the official sports drink of the NFL. -
The Gatorade Dunk
From College games to the Super Bowl. The gatorade dunk became a tradition. Basically the wiining team takes the cooler with gatorade and dumps it on the coach after the game. -
Furthering The Science Of Victory
20 years after Dr. Cade and his team worked hard to develop the perfect hydration formula that would become Gatorade. The Gatorade Sports Science Institute was founded in Barrington, Illinois, to conduct scientific research in the areas of exercise science, hydration, and sport nutrition. -
Gatorade expands
The Gatorade sports science institute lab was expanded to provide advanced testing for athletes and new Gatorade products and flavors and also to develop education materials for sports health professionals around the world. Gatorade is now the official sports drink of the NBA, AVP, PGA, Major League Baseball, Major League Soccer, and numerous other elite and professional organizations and teams. -
Hydration At 180 mph
After determining that professional race car drivers were not staying hydrated throughout the course of their races, Gatorade and GSSI started working with auto racing organizations to develop a hydration tool that could withstand 130-degree temperatures and keep drivers hydrated throughout the course of a race. The result of their research was the development of GIDS, the Gatorade In-Car Drinking System. It is now considered an essential piece of racing equipment. -
Rising To New Challenges
After years of careful research by the staff at GSSI into the needs of athletes involved in high-demand training and competition. Gatorade launched the Gatorade Performance Series, an elite line of sports nutrition products. These products include Gatorade Energy Drink, Gatorade Energy Bar, and the Gatorade Nutrition Shake.
Four years later, after studying endurance athletes, GSSI developed the Gatorade Endurance Formula. Featuring a higher concentration of sodium—the key electrolyte found in O -
Today & Tommorrow
Gatorade and GSSI still continue to search for and study new and innovative ways to help athletes improve performance by facilitating proper hydration and nutrition. From the lab testing of athlete, To new flavors and delivery system development, to the publication and distribution of scientific research. The Gatorade Company and the GSSI constantly strive to advance their collective mission of enabling athletes to always perform at their absolute best.
