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Bodyguard Underwear
Advertisements of the 1940's use arguments for heroics and bravery to sell products, specifically during the period of the second World War, when the entirety of the country's resources were being put toward the war effort. -
Tide
As the world moved into the nuclear era, and the war was being put behind us, advertisements in the 1950s focused heavily on arguing for the classical American Dream, with the idea of a white picket fence, 2 children, golden retriever, and a suburbian paradise at the forefront. -
Campbell's Can Bag
The 1960s showed the arrival of popular culture, and all the associated products, like this bag. Advertisements started to argue for the brand instead of the product. -
Riviera Slacks
With the emergance of popular culture, advertisements began to focus on providing an argument for a particular lifestyle, and claiming that owning thier product would help to meet that lifestyle. -
Vans Shoes
The advertisements in the 1980s continued to push the lifestyle argument, claiming that owning this product is a privelge reserved for the elite, and only the hippest kids on the block, as they partake in the latest fashionable dance fad. -
Calvin Klein
Advertisements of the 1990s began to really play up the arguments for sexuality and emphasize the idea that thier product will make the consumer an attractive and desireable individual. -
Got Milk?
The 2000's were a time of emerging celebrity obsession, manifesting in advertisements that made no argument for the product except insinuating that some famous individual enjoys it. -
Old Spice
Although it is still too early in the decade to make conclusions on the overarching themes in advertising, there are numerous advertising lines that are largely nonsensical like this one.
