Advertising History

By Gavin Kaine
  • First Newspaper Ad

    First Newspaper Ad

    The first newspaper advertisement was on a house for sale.
  • Benjamin Franklin Began the Advertising Tradition

    Benjamin Franklin Began the Advertising Tradition

    The Philadelphia Gazette had a full page dedicated to ads
  • Magazine Advertising

    Magazine Advertising

    Started by Ben Franklin in 1749
  • The NY Sun

    The NY Sun

    First successful penny newspaper
  • First Advertising Agency

    First Advertising Agency

    Volney Palmer was the first true agency man, in charge of brokering space for advertising
  • Convention of Advertising Agents in New York

    Convention of Advertising Agents in New York

    Beginning of creative advertising
  • First Full-Time Retail Advertising Copywriter

    First Full-Time Retail Advertising Copywriter

    John Wanamaker became the first retailer to hire a full-time advertising copywriter, John E. Powers; considered the father of modern creative advertising.
  • Coca Cola registered the first Trademark

    Coca Cola registered the first Trademark

    Frank Robinson came up with the original first mark for the brand.
  • Billboard Ads

    Billboard Ads

    outdoor billboard ads were mostly under the control of a group of representatives
  • First Sponsored Radio Show

    First Sponsored Radio Show

  • The Stock Market Crashes

    The Stock Market Crashes

    Ad revenue plummeted from $3.5 billion
  • First TV Ad

    First TV Ad

    7500 TV's were tuned in to a watch commercial that ticked for 60 seconds
  • Congress Bans Cigarette Ads

    Congress Bans Cigarette Ads

    Companies put their ads in magazines and billboards instead
  • The Internet

    The Internet

    Ads are generally everywhere now
  • Regulated Internet Advertising

    Regulated Internet Advertising

    Advertising reached the $3 billion mark. Google standardized advertising on the internet.