Advertising History

By Gavin Kaine

  • First Newspaper Ad

    First Newspaper Ad
    The first newspaper advertisement was on a house for sale.

  • Benjamin Franklin Began the Advertising Tradition

    Benjamin Franklin Began the Advertising Tradition
    The Philadelphia Gazette had a full page dedicated to ads

  • Magazine Advertising

    Magazine Advertising
    Started by Ben Franklin in 1749

  • The NY Sun

    The NY Sun
    First successful penny newspaper

  • First Advertising Agency

    First Advertising Agency
    Volney Palmer was the first true agency man, in charge of brokering space for advertising

  • Convention of Advertising Agents in New York

    Convention of Advertising Agents in New York
    Beginning of creative advertising

  • First Full-Time Retail Advertising Copywriter

    First Full-Time Retail Advertising Copywriter
    John Wanamaker became the first retailer to hire a full-time advertising copywriter, John E. Powers; considered the father of modern creative advertising.

  • Coca Cola registered the first Trademark

    Coca Cola registered the first Trademark
    Frank Robinson came up with the original first mark for the brand.

  • Billboard Ads

    Billboard Ads
    outdoor billboard ads were mostly under the control of a group of representatives

  • First Sponsored Radio Show

    First Sponsored Radio Show

  • The Stock Market Crashes

    The Stock Market Crashes
    Ad revenue plummeted from $3.5 billion

  • First TV Ad

    First TV Ad
    7500 TV's were tuned in to a watch commercial that ticked for 60 seconds

  • Congress Bans Cigarette Ads

    Congress Bans Cigarette Ads
    Companies put their ads in magazines and billboards instead

  • The Internet

    The Internet
    Ads are generally everywhere now

  • Regulated Internet Advertising

    Regulated Internet Advertising
    Advertising reached the $3 billion mark. Google standardized advertising on the internet.