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Adidas wanted a change in fashion
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Jesse Owens in the Berlin Olympics was wearing Dasslers track shoes
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Build off of the founders name first and last name (Adolf Dassler)
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Herxogenaurach, German
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set to work with 47 employees
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Followed the victory of the German team in the World Cup, the "miracle of Berlin"
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the company relieved the three-stripe logo in a form the resembled a leaf they called the "trefoil"
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After death of his son, the company was bought by French industrialist Bernand Tapie
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Adidas moved almost all of its production to third world countries in order to increase its output
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Adidas has become the No. 2 shoe company world wide, operating in 200 countries
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Pharrell Williams