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Rudolf Dassler started Puma a year before his younger brother Adidas Dassler started Adidas
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Adi Dassler started Adidas on August 18,1949 with its original gaol to make a difference in athlete performance but it has been 72 years and Adidas has made impact on sports, fashion, music, culture and beyond!
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Adidas acquired its new 3-Stripe logo in 1972
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Adidas was bought by Bernard Tapie in 1989 for 243.9 million euros
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Tapie sold Adidas in 1992 as he was unable to pay the loan interest to the Crédit Lyonnais bank.
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Robert Louis - Dreyfus became the CEO of Adidas in 1994
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In 1997 Adidas acquired The Salmon group which was specialised in ski wear.
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Louis-Dreyfus announced his resignation date in 2000 due to his illness.
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in September 2004 Stella McCartney launched a joint venture with Adidas
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in 2005 Adidas sold the Salmon group for 485 million euros to Amer Sports of Finland.
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Adidas announced an 11 year deal to become the NBA clothing provider.
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Adidas made their highest revenues ever in 2012
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Adidas made a 10 year kit deal with Manchester United
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Adidas signed Ranveer Singh as a brand ambassador to the company's products
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Adidas teased a ocean plastic made sneaker which was 100% biodegradable