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Dassler Brothers
Adidas started in a basement in Germany by Adolf and Rudolf Dassler. They didn't electricity or machines so they made their shoes by hand -
Dassler Brother Shoe Factory
The brothers created a company named, "Dassler Brother Shoe Factory". They also got their own factory and began producing 100 shoes per day -
Amsterdam Olympic Games
Dassler's make a professional start at the Amsterdam Olympic Games.They worked closely with the athletes to try and create the perfect shoe for their preference. -
Fueling Buisness
The brother's success is shown when when a German athlete wins a 100 meter medal in the Olympic Games wearing wearing the Dassler Brother's shoes. -
Adidas is Official
Rudolf parts from brother and starts own company named Adidas. He also created the 3 stripe trade mark -
Product Improvements
Adidas focuses on producing new and improved soccer cleats that had adjustable, rubber studs -
Soccer World Cup
In soccer world cup the German team won the title all wearing Adidas shoes -
Hall of Fame if National Sporting Goods
Adi Dassler is first non-american to be conduced into Hall of fame of National Sporting Goods -
Adi Dassler dies
Adi Dassler passes away at the age of 78 from heart failure -
Adidas becomes less Profitable
with cost on the rise adidas is becoming less profitable. So adidas changes from a mostly manufacturing company to a marketing one -
Run-DNC
Adidas becomes a corporation with help from Run-DMC's song -
Increase in Sales and Profit
Adidas turns everything back around and skyrockets in sales and profit -
Adidas 50th Anniversary
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Sports Performing Store
Adidas opens largest Sports Performing store in the world