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On May 14th, 2004 I finally took the plunge and moved from Uniontown, Ohio to Hollywood, California. I arrived in the sunny state on May 18, 2004.
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One of the harder moves I’ve had to make, I began staying home to edit digital video at every chance. With the help of Cinevid Productions and Bill Johns, I purchased my first digital video recorder (Panasonic), received my first full copy of video editing software (Sony Vegas) and received my first copy of the infamous Adobe Creative Suite. -
Once inside one of the fashion meccas of the world I expanded my creativity into new mediums and created the dj ntho clothing line. (http://107239.spreadshirt.com/us/US/Shop/)
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I felt like the years of late night video editing while listening to electronica were really starting to pay off when I figured out how to edit video to go to any music that you’re listening to.
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In this experimental video, I’ve used a proprietary pattern of multiple elements that essentially allows this music marketing video to sync with any music you choose. Try it out for yourself and see! Press mute on the video and play any song.Electronica music mixed to interesting video -
After a year in the Entertainment Industry, I began working full-time for DNA Studio. The interactive web agency had recently released the Carmen Electra Aerobic Striptease series on DVD and was in need of solution to manage the company’s entertainment and media distribution department.
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DNA Studio is a web-based marketing and advertising agency acquired by Whittmann & Hart in 2007. DNA Studio Website -
As an encore to its phenomenally successful Carmen Electras Aerobic Striptease, which has sold over 600,000 copies in a dozen languages worldwide, DNA Studio created and produced the ENVY aerobic fitness series - a compliment to the 90’s fitness classic “Body of Steel” series.
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Leading DNA Studio’s interactive social media outreach efforts as the Social Media Marketing Manager, I was responsible for creating the video’s online banners from pre-made graphic assets, developing the Myspace. -
As the video series' Social Media Marketing Director, I lead the interactive social media outreach efforts for the Paula Abdul Cardio Cheer series and was responsible for creating the video's online banners from pre-made graphic assets, developing the Myspace page and posting video promotional samples to Youtube.
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Posted on February 8, 2006, the Cardio Cheer series promotional Youtube video has received over 13,700+ positive video views with a 4-1/2 star rating. -
Apparently someone had created a fake Myspace page, looking and acting just like a celebrity musician while soliciting her fans for money. <br><br>
After hearing such a sad story of innocent fan betrayel, I offered to help at no cost. Upon contacting Myspace and releasing several campaign tactics geared toward damage control and reputation management (such viral video's created personally by the real musician), order was quickly restored and her fan base began to grow exponentially. -
Through PoE I was first introduced to John Gheur - Founder & CEO of Signature Creative (http://www.signaturecreative.com/2007/). I soon began working with the creative design startup to oversee several creative projects which included the Desperate Housewives; The Game website (http://buenavistagames.go.com/desperatehousewives/), the cover artwork for Target Compilation CD's "Play/Pause" and many more.
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Successfully managed an internal hosting data migration project, the scope of which included the company's data transfer from one customer reputation management system (salesforce.com) to another more suited for their Creative Talent Staffing needs, Staffsuite (http://www.vcgsoftware.com/). <br><br>The project took more than 8 months and concluded with the training of Executives and staff.
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As the Online Marketing Manager for Dr. TATTOFF, I had the fortunate opportunity to work directly with a very innovative team to position the company as experts within the laser tattoo removal industry. I was especially excited since the marketing endeavor was within a challenging but trendy new market.I was responsible for developing, training & managing the online marketing department and online vendors throughout the companies day-to-day affairs and IPO.
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Your One Stop Web 2.0 Social Media Shop.<br><br>As CMO, we provide cutting edge web and social media marketing services and consultation. We call ourselves “Your Social Media One Stop Shop” and “The Startup Incubator”, We don’t just emulate the startup environment, we are the startup environment and live this through our day-to-day affairs. We don’t take hundreds of projects and we only do large projects, often taking an equity percentage. <br><br>Our secret sauce is vision, planning & talent.
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Ferbs Cosmeticshelps the 48 million Americans with ink temporarily and effectively “Conceal their Images, Not their Identity™”. The Ferbs development team has 10+ years of experience working in laser tattoo removal clinics as physicians, managers, patient care specialists and laser treatment coordinators.After establishing the online marketing department for Dr. TATTOFF, laser tattoo removal experts, it was clear that a great demand existed for a more cost-effective way to hide tattoos.
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Matrixx Productions is an award-winning Hollywood production company that specializes in engaging online branded entertainment and brand management. As Lead Interactive Producer for Matrixx Productions, I have successfully budgeted, planned, produced & managed simultaneous social media marketing campaign pitches, strategies and websites. The clients and brands I work with directly include Dippin’ Dots, Ameresco, Schlotzsky’s & Johnsonville Sausages.
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Matrixx developed an eleven week Social Media Outreach Campaign for Ameresco, one of the nation’s leading B2B ESCRO’s. We also placed Ameresco in MTV’s Planet Green starring Rock & Rap icons, Tommy Lee & Ludacris to support Ameresco’s emerging media initiatives.
<br><br>As Lead Interactive Producer for Matrixx I budgeted, managed and designed the Ameresco Social Outreach Campaign.Outreach highlights include over 1,500 green connections that in turn provides access to over 8 million professionals -
Dippin’ Dots, the ice cream of the future which uses liquid nitrogen at subzero temperatures to produce tiny beads of ice cream, needed a controlled platform for their Franchisee’s to perform local email marketing to their customers.
<br><br>As Lead Interactive Producer for Matrixx, the solution we developed was the “Zero Below Forty Club” - an online club full of fun, games and free ice cream on your birthday. -
To celebrate the release of the Universal Studio’s Mummy: Tomb of the Emperor Dragon and further promote the Coby Electronics brand, Matrixx developed an online social networking sweepstakes which included a grand prize trip for four to Universal Studios, Hollywood.
<br><br>As the lead Interactive Producer for Matrixx, I budgeted and managed the development of the campaign website and our team’s ongoing campaign social networking efforts and analytic monitoring. -
Dippin' Dots Facebook FansTo develop social seeding efforts that compliment the newly created Dippin’ Dots Forty Below Zero club, Matrixx chose to utilize Facebook Fan Pages as our helpful platform.As Lead Interactive Producer for Matrixx, I manage a team that continues to produce engaging brand content and marketing messages to excite over 800k active with promotions, give-aways, surveys and polls that further develop the brand while interacting with it’s audience.
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Lead Interactive Producer & Social Media Manager for Schlotzsky's Experiential Marketing Campaign
As Lead Interactive Producer for Matrixx, we constructed an experiential in-store and online UGC social media marketing campaign for Schlotzsky's new sandwiches.When customers bought a “Big League Clubz” sandwich at any Schlotzsky’s restaurant, they received a trading card promoting the sandwiches and highlighting the elements of the sweepstakes. Customers who collected any three trading cards could upload a creative picture of themselves and trading cards to the www.BigLeagueClubz.com -
Lead Interactive Producer for Johnsonville "Create Your Own Ville" UGC Photo Marketing Campaign
As Lead Interactive Producer for Matrixx, I created the initial campaign concepts and budgets. I used cognitive science to develop the website’s GUI and lead the team through the development of all the technical aspects which furthered user enjoyment. Upon deployment of the campaign I managed an innovative creative team responsible for seeding and managing the social networks, the newly created Johnsonville blog, approving/denying photos and collecting and analyzing the underlying analytics.
