-
Period: to
18th Century
Advertisements start to appear in British newspapers for books, newspapers and medicines. -
Period: to
19th Century
-
Paid For Advertising
La Presse, a French magazine, prints the first paid for advertisements and other magazines and newspapers soon follow. -
Modern Advertising
Thomas Barratt, who married into the Pears family and is often known as the father of modern advertising, transformed Sir John Everett Millais' painting into an advertisement for Pears Soap with the addition of text and a bar of pears soap. This is one of the best remembered publicity stunts in history. -
Photographic Advertisments
In the 1890's: Photographs start to appear on advertisements such as trade cards, catalogues and periodicals but are not widely used. -
Coca-Cola
Coca-Cola releases visual advertisements – initially Coca-Cola used smartly dressed and well known young ladies and actresses to advertise their brand name. -
Period: to
20th Century
-
Advertising Regulation
The Federal Trade Commission brings in advertisement regulations. -
Propaganda
The First World War, the government uses advertising to recruit. The controversial adverts were used to convince men to join the army. They are some of the first examples of Propaganda. -
Period: to
First World War
-
Photographic Advertisements
In the 1920's: The use of photographs in advertisements is growing but still fewer than 15% of advertisements use photography. -
Television
John Logie Baird invents the first real television picture – it is released to the British public one year later. -
Photographic Advertisements
Almost 80% of mass-circulated magazine advertisements use photography. -
Recruiting Advertisements
The Second World war, advertisers take advantage of the circumstances to market their products. -
Period: to
Second World War
-
Colour Television
The world’s first colour television goes on sale. -
Coca-Cola on TV
Coca-Cola releases their first television advertisement using stop motion and music. -
Smoking Adverts Banned
Congress bans cigarette advertisements from TV and radio stations. -
Internet
The internet becomes public. -
Online Advertising
Prodigy, a company owned by IBM and Sears uses online advertising web banners for the first time to promote Sears products. Other online companies quickly follow. -
Period: to
21st Century
-
Online adverts take over
In the UK, online advertising outweighs press media for the first time in history.
