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1930s Advertisement
The 1930's were hard times for women. After the Great Depression, women were unable to find jobs because employers generally wanted men. Then in 1932, Eleanor Roosevelt helped women get jobs in government.
This Ad shows that women are only a figure to be looked at and to please men by looks. Rather than being looked at as smart, hardworking, and other important qualities. -
1940's Advertisement
During the 1940's millions of women lose their jobs when servicemen return from World War II. Although surveys show 80 percent want to keep working, they don't have the choice to work because the jobs are given to men -
1950's Advertisement
In the 1950's it is viewed as a period of conformity, when genders followed strict gender roles and complied with society’s expectations. Women were expected to identify themselves primarily as wives and mothers. They were not allowed to work outside of the home, women continued to make up a significant proportion of the postwar labor force.
In this advertisement,gender roles are shown. It shows a woman in the kitchen and it says that is where she belongs. -
1960s Adviertsment
In the 1960's many women were entering the paid workforce, and this increased the dissatisfaction among women regarding huge gender differences in pay and advancements at work. But also in this decade the govt. approved a birth control pill. This helped many women from unwanted pregnancy and gave them much more freedom,in their lives
This Ad says to keep a woman where she belongs, which infers
to be inferior to men. I think this is because men didn't like them having freedom of their own body. -
1970's Advertisement
In the 1970's the feminism movement began. Women wanted free access to good jobs, decent pay for jobs women have been performing all along. Increased skilled labor lead to a four-hour workday, and higher wages. Schools and universities will help to break down traditional sex roles, even when parents will not. "Girls will not necessarily serve cookies or boys hoist up the flag."
This Ad simply is trying to say that a woman's greatest aspect is her body. -
1980s Advertisement
In the 1980's more women started to enroll in college. As women became more educated, their salaries began to increase in relation to men’s salaries. it began shrinking as women started working in more high-paying professional and managerial positions. There was also a big advance for women in politics
This Ad shows that women are a mans toy and that us women are looked to be objects/accessories rather than women. -
1990's Ad
During the 1990's women were advancing and striving in politics. In 1992, four women were elected to the senate and the first woman served as United States attorney general. Then in 1994 "The Violence Against Women Act" funds services for victims of rape and domestic violence. Women also had many breaks in music, careers and etc.
In this Ad it just simply shows that women are looked to be an "Obsession" and this takes away from the achievements that women have done. -
2000's Ad
In the 2000's they passed a law that made it illegal to discriminate based on sex,also does not allow disciplining someone for complaining about sex-based discrimination.Then in 2005, President Obama signed the Lily Ledbetter Fair Pay Restoration Act, which allows victims of pay discrimination to file a complaint with the government against their employer. therefore women still continue to advance in society.
Ad portrays a woman in a sexual way and takes away from her ability in this profession.
