Wk 4 - Summative Assessment: Contemporary Media Forms

  • Antiquity to World War 2

    During Circa 500 BC to 1945, first recorded instance of social media used was papyrus which created personal message and advertisements (Bhasin, 2023). The invention of the printing press in the 15th century revolutionized media, allowing for mass production and distribution of books, newspapers, and pamphlets. However, print media also faced censorship, propaganda, and competition from other sources of information, such as rumors, gossip, and oral traditions.
  • The post -war years and CompuServe

    CompuServe was one of the first online service providers in the United States, founded in 1969 as a subsidiary of H&R Block. CompuServe faced many challenges in developing its network, software and services, as well as competing with other emerging players in the market. CompuServe achieved launching the first consumer online service in 1979, offering email, forums, news and information to personal computer users and Introducing the GIF image format in 1987.
  • 1980 s' Early social media apps are born The Well and Genie

    The Well in 1985, which was one of the first online communities, and the introduction of Genie in 1988, which offered online games, shopping, and news. However, these apps also faced some challenges related to their development, such as limited access, high costs, and technical issues.
  • Six Degrees .com was the first genuine social media site

    Born in 1997 Sixdegrees was based on Web of contact model of social networking. You can send message to people on your contact list, post bulletin board items and people on your contact can be looped in without signing up It became popular. Six degrees ended. in the 2000 low participation. Some of the challenges that Six Degrees .com faced were scalability, privacy, and user engagement.
  • 2004 Facebook is launched

    Facebook was developed in 2004 at the time it launched as "thefacbook.com:" and only offered to Harvard's students. It later became accessible to the public 2006 and became the largest social media platform in the world reaching 2.9 billion users. Face book also faced some of the same issues of all media platforms such as privacy and security issues, content moderation, regulatory scrutiny, and competition from other platforms.
  • Twitter and Instagram Launch

    Twitter and Instagram Launch in 2006, Both platforms have remarkable milestones such as reaching 1 billion monthly active users, launching new features like Stories and Reels, and hosting live events and campaigns. Both also face significant challenges in the digital age, such as dealing with misinformation, hate speech, cyberbullying, privacy issues, and competition from other apps.