-
founded
by 2 people -
BRIAN ACTON
JAN KOUM
worked at yahoo for 9 years NO ADS
NO GAMES
NO GIMMICKS
- brian -
developing of the app
earlier Whatsapp used to be a non - messaging app
; only used to share your status in other words literally asking What is up . Later using the Blackberry's Blackberry messenger the idea was picked up -
Period: to
HIT
Whatsapp 2.0 was released on the App store for iPhone .
FUNDING - brian persuaded 5 ex yahoo friends to invest 250,000
and granted the co-founder status .- why a hit blackberry's messenger was only available for users with the blackberry phone
-
skyrocketed
-with no ads and marketing the app became popular , as in 2009 telephone companies used to charge to send 1 SMS and calling was rated per minute . -
Period: to
exception - north america
Whatsapp saw growth due to European , Asian , African countries but not in north America as the in 2009 majority of their companies had flat rates for SMSs -
Facebook purchased Whatsapp
19 billion dollars
- constant conflicts between facebook and whatsapp over the next years
- facebook was pressurizing whatsapp
- money could be made by selling data -
free application
1 dollar fee was removed
concept -
earlier users were charged 0.99/year as the company started gaining expenses . The verification text message that was sent to the users who joined Whatsapp was not free . WHY REMOVE THE FEE
countries like India didnt have credit cards and many were unable to afford so the company lost alot of customers -
leaving the company - downfall
how to earn money
at this point mark was pressured by his investors because 19 billion dollars were invested, somehow money has to be earned - to show the profit.
mark pressurized the founders of Whatsapp and the gave up . -
Brian Acton resigned
later Jan Koum also left Whatsapp . Saying that Facebook's opinion on Data privacy and the business model that facebook wants to force on Whatsapp was intolerable . -
business model [2]
Whatsapp business app was launched in which business profiles were created .
Business API
application programming interface - medium through which multiple applications can communicate to perform a task or function .
example
uber uses google maps - google is providing API to uber . Whatsapp is selling its API to business - so they can interact with various customers
by using API of whatsapp they can send shipping confirmations , appointment reminders and sell event tickets . -
revenue model
if businesses reply within 24 hours , sending message is free for them .
if they reply after 24 hours they have to pay a small fee .
[companies like - Singapore airlines , Booking.com ,Uber , Netflix ] [2] Whatsapp pay - will be free for normal people but business have to pay 3.99% on every transaction Whatsapp incurred a loss of 500,000 rupees in 2018 due to Indian operations . -
India and Whatsapp pay
our country already had UPI
UNIFIED PAYMENTS INTERFACE
which doesnt take a lot of commission from businesses- till date 1.04 billion dollars was gained from transactions [2.6 billion transactions ]
-
INVESTMENTS
Facebook made an investment of 5.7 billion dollars in Reliance's Jio platforms .
After this deal , JioMart , Reliance's e-commerce platform started using Whatsapp for transactions - where you could sell / buy / make payments and see ads in future .