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The birth of Chewing gum
This was the year Fleer Chewing gum company was opened -
Where it all began
this year was the year, chewing gum was first invented -
Date of Birth
Today was the Day Walter Diemer was born.
He was born in Philadelphia, Pennsylvania -
Just Married!
Walter married his beautiful wife Elmira Askey -
Diemer takes over
Frank Fleer passes away and Walter taskes over as President (1860-1921) -
Worked at Fleer
Worked as an accountant at a Bubble gum factory called "Fleer"
Founded by Frank Henry Fleer -
One door closes, one opens
On this day, Fleet Co. goes bankcrupt so Diemer got laid off and was influenced to try and make his own invention. Sure enough, this was when he invented the brand of Bubble Gum "Double Bubble" and took over the business. -
The creation
Summer of 1928, Diemer came up with a combination that the Fleer Corporation had been seeking for. Large, pliant, stable, and easy to peel off the face when they popped. -
The Best day of the world
On this day, The Fleer Company gave 100 pieces to a store in Philidelphia.
Everyone loved the idea of bubble gum and wanted more and more -
Upgraded
Walter became vice president of the Fleer Company! -
End of the Road
In 1970, he retired, and became a member of the company's board of directors, a position he retained until 1985 -
Up Up and Away
By the 1990s, the gum, which originally sold for a penny a piece, was ringing up sales exceeding $1.2 billion a year. In 1991, it was calculated that children were chewing 150,000 pounds a day of the primarily pink gum. -
1st Wife dies
Today was a tragic day. Today was the day his first wife died and he moved to Lancashire Terrace Retirement Village -
Love is reborn
Diemer marries Florence Freeman Kohler, a local artist. -
Lost, but never forgotten
Today was a tragic date. Today was the day Walter died due to a heart condition. He died in his hometown and may he rest in peace. -
The dream moves on
Dubble Bubble joined Chicago-based Tootsie Roll's stable of brands that include Charleston Chew, Junior Mints and Andes Mints. -
Where it ended
Mid May 2005, was the month things got rough for the Fleer Company. Its the month they went bankruptcy
