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James Alexander Dewar, a baker for the Continental Baking Company, invented this cream filled snack. http://www.topsecretrecipes.com/Hostess-Twinkie-Recipe.html
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Just like the song went "Yes We Have No Banana's " popular During the WWII because bananas were rationed, Hostess had to come up with a different filling. They switched to vanilla creme and it was popular so they never changed back.
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The Twinkie rose to popularity in the '50's in great part due to Hostess sponsoring the Howdy Doody show, featuring the twinkie.
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In 1988, Fruit and Cream Twinkies were introduced with a strawberry filling swirled into the cream. The product was soon dropped
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Hostess saw its Twinkie sales rise 20 percent during the promotion of King Kong, and in 2007 restored the banana-cream Twinkie to its snack lineup
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On November 21, 2012, US Bankruptcy judge Robert Drain approved Hostess' request to shutdown, ending Twinkie production in the United States.[
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On March 12, 2013 it was reported, Twinkies are slated to return to store shelves by Summer 2013 after they, along with other famed Hostess Brands, were purchased out of bankruptcy by Apollo Global Management and Metropoulos & Co http://www.dailymail.co.uk/news/article-2251906/Twinkies-Legendary-cake-set-return-shelves-coming-months-new-ownership.html
