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Bogotazo
1940s-1950s: The "Bogotazo" riots of 1948 and the period known as "La Violencia"* created an atmosphere of insecurity that negatively impacted tourism. During this time, the country faced significant challenges in establishing a robust tourism industry. -
Tourist promotion
The government began actively promoting tourism, highlighting the country's cultural and natural diversity. Efforts were made to improve tourism infrastructure and services. -
The foundation of the Colombian Institute of Tourism (ICT)
Provided an organizational structure for tourism development, promoting Colombia as an attractive destination internationally. -
Coffee Cultural Landscape
The recognition of the "Coffee Cultural Landscape"* helped to boost tourism in the coffee regions, known for their natural beauty and cultural significance. -
Perseverance of Tourism in Colombia
Despite internal conflicts, interest in tourism was maintained in areas like the Caribbean region, famous for its pristine beaches and colonial history. Tourism became an important source of income for these areas. -
The "Colombia is Passion"
Campaign was launched to improve the country's image and attract international tourists, highlighting Colombia's cultural diversity and richness. -
Cartagena is recognized
As one of the 7 Wonders of Colombia, highlighting its colonial architecture, fortifications, and rich history. -
The Carnival of Barranquilla
Is designated by UNESCO as a Masterpiece of the Oral and Intangible Heritage of Humanity, showcasing Colombia's cultural diversity and attracting tourists worldwide. -
The Los Katíos National Park
Is inscribed on UNESCO's World Heritage List, ecognizing its biodiversity and importance for environmental conservation. -
Creation of the Vice Ministry of Tourism
Amidst the opening of airlines and the construction of more hotels, the establishment of the Vice Ministry of Tourism stands out as a pivotal milestone. -
The inclusion of the Historic Center of Santa Cruz de Mompox
In the UNESCO World Heritage Sites list helped to increase tourist interest in the region and preserve its rich architectural history. -
The start of the peace process
With the FARC guerrillas marked a turning point for security in the country, resulting in increased tourism due to the perception of a safer environment. -
The post-peace agreement era
Brought a tourism boom, with a notable increase in the number of international visitors and recognition of Colombia as a leading tourist destination. -
The "Colombia, the most welcoming place on Earth"
Campaign focused on promoting the hospitality of the Colombian people, seeking to attract tourists looking for authentic and warm experiences. -
The "Sustainable Colombia"
Initiative began to promote eco-friendly tourism practices, aiming to protect the country's natural resources and ensure responsible and sustainable tourism for future generations.