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Rapp Motor Works was converted into Bayerische Moteren Worke AG -
BMW's first successful product was actually in the motorcycle industry. The motorcycle was renown for how easy it was to work on and the unique engine style which is still a characteristic used today. -
BMW bought out a production company known as fahrzeugfabrik eisenach. The first actual vehicle was made in 1929 at this same plant. -
Many BMW plants were taken over by allied forces and their tools and machines were disassembled -
The first vehicle they built was the 501, a basically upgraded version of the original 326. -
The introduction of their new 1500 series puts BMW back in the running as a prestigious car maker. -
This marks the start of a more sports car-oriented BMW. This subsidiary of BMW brought in multiple successful sports car for BMW. -
This was the "free thinking" division of BMW. They could come up with any designs and ideas without any creative constraint. -
BMW builds its first production facility in the United States securing them as a global car manufacturer. -
BMW obtains the brand and naming right for Rolls Royce. -
Mini another subsidiary company of BMW builds a plant in Oxford doubling the demand of their vehicles. -
The release of the Phantom was a huge deal for the Rolls Royce brand. It marked the successful transition to BMW and the revitalization of the brand. -
BMW's vehicles had never before been seen in china. This plant opened the brand to millions of people and gave BMW a substantial fortune. -
This strategy has four main pillars growth, shaping the future, profitability, and access to technology and customers. This strategy put BMW on track to become extremely profitable and give the company long term value. -
By 2020 BMW claims to be the leading brand in luxury vehicles. They credit this to their Number ONE strategy creating a valid path for them to grow over time.