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1910s
During the 1910s, the Gibson Girl was considered the standard of ideal female beauty. Women were expected to be voluptous, with a thin waist and legs, and wide, curvy hips. With the help of tightly-cinched corsets, their figures would often resemble the number "8" in order to accentuate their curviness.F -
1920s
In the 1920s, the curvaceous, busty look from the early 1910s was exchanged for a more androgynous, flat-chested appearance. Slenderness was a must, and many women were willing starve themselves in order to achieve this ideal body. It was also during this time period that weight loss advertisements became popular