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1910s
During the 1910s, the Gibson Girl was considered the standard of ideal female beauty. Women were expected to be voluptous, with a thin waist and legs, and wide, curvy hips. With the help of tightly-cinched corsets, their figures would often resemble the number "8" in order to accentuate their curviness.F -
1920s
In the 1920s. Slenderness was a must, and many women were willing starve themselves in order to achieve this ideal body. It was also during this time period that weight loss advertisements became popular. The beauty ideal of the 1920's had heavily defined eyes with dark eye-makeup. Kohl was used to line the eye and achieve an overall dramatic look. Also typical for the 20's was the delicate and very red lips featuring an exaggerated cupid's bow. -
1930s
Curves were desirable once more, and rather then the rectangle-shaped bodies of women in the 1920s, in the '30s, women's figures became more slender and slightly hourglass-shaped. It was during this era women's fixation on having a curvy body with a tiny waist, large bust, and slender legs began. Relied on a lot of mascara, thin eyebrows, and soft or pale shades of eyeshadow. Lips were full, slightly overdrawn, and shaped into two long mounds that flared at the corners. -
1940s
It was during this era women's fixation on having a curvy body with a tiny waist, large bust, and slender legs began. 1940s brows were usually naturally shaped and only stray hairs were tweezed. If a woman had a thin top lip, it was often overdrawn to be equal in size to the bottom lip. Reds were popular for the early and middle part of the decade, but pinks started to become popular in the late 40s -
1950s
In the 1950s, the hourglass figure became popular once more, and women were encouraged to be as busty and curvaceous as possible. There were even advertisements that urged women to gain weight so that they could fill out their curves. The 1950s placed a strong emphasis on achieving flawless, porcelain-like skin. The iconic look included a matte complexion with a velvety finish. Women often used foundation, powder, and concealer to create a smooth base, giving them an immaculate appearance.J -
1960s
In the 1960s and 70s, beauty ideals for women shifted from the mature curvaceous body of stars such as Marilyn Monroe to the stick-thin, flat-chested figure epitomized by supermodels such as Twiggy or Kate Moss. Hair, makeup and fashion were still very ladylike, inspired by women like Jackie Kennedy and Ann Margret. By the mid 60s, lips were often light, almost white beige. (They got darker at the end of the decade, with brown reds becoming popular.) -
1970s
The seventies women were usually very natural, thin and waif-like, with long straight hair and naturally tanned skin (not orange, not burnt, not walnut stained!). Bras were out and natural perky upturned breasts and small hips that accentuated the wide leg pants. -
1980s
he 1980's woman was a fresh faced "all american girl" with a wholesome figure. The aerobics obsession of the 80's continued to emphasize fitness for women, and the female body was expected to maintain a certain weight, but still appear toned, all without being too muscular. -
1990s
The 1990s ushered in an era of waifish, extremely thin women, and androgny became popular once more. Kate Moss, a famous model during this time, embodied a look known as "Heroin Chic," with a pale skin, dark circles under the eyes, angular bone structure, and a withdrawn, almost abandoned look. -
2000s
n the 2000s, being extremely thin was the standard being set and the fashion was designed to cater to those with thin bodies. Jeans that used to ride well below the hip bones paired with crop tops that stopped mid-ribcage were common staples on thin celebrities. -
2024
In 2024, beauty standards are embracing diversity and natural beauty, moving away from the conventional ideals of perfection. With an emphasis on enhancing one's features while maintaining skin health, individuals are encouraged to embrace their uniqueness.