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Birth of Apple
The birthplace of Apple Computer. In 1976, Steve Jobs, Steve Wozniak and Ronald Wayne founded the company in the garage of his childhood home in Los Altos, California. -
Apple's first product
Apple's first product, the Apple I, invented by Apple co-founder Steve Wozniak, was sold as an assembled circuit board and lacked basic features such as a keyboard, monitor, and case. The owner of this unit added a keyboard and wooden case. It looked awfully lot like a typewriter from back in the day. It was on sale for $666.66. -
Apple incorporated
Apple Computer, Inc. was incorporated on January 2nd, 1977, without Wayne, who had left and sold his share of the company back to Jobs and Wozniak for $800 only twelve days after having co-founded Apple. Created by Rob Janoff in 1977, the Apple logo with the rainbow scheme was used from April of that year until August 26, 1999. Steve Jobs has asserted the apple logo was inspired his childhood. -
Apple 2
The Apple II, also invented by Wozniak, was introduced on April 16, 1977, at the first West Coast Computer Faire. It differs from its major rivals, the TRS-80 and Commodore PET, because of its character cell-based color graphics and open architecture. -
Apple 3
3 years after their last release, Apple revealed the Apple 3 computer. The computer hit the market at a cost of $3,495 on December 1st 1981. -
Macintosh and the iconic comercial
The Macintosh, released in 1984, is the first mass-market personal computer to feature an integral graphical user interface and mouse. Macintosh was shown to the world during the super bowl and the video became one of the most iconic commercials to this date. -
Jobs leaves Apple
Steve Jobs and CEO at the time John Scully got into a power struggle, Jobs didn't listen to Scully's directions and went behind his back to get him out of this leadership role. Scully found this out and got Jobs removed from managerial duties which made him resign with the company. -
powerbook launch
In 1991, Apple introduced the PowerBook, replacing the "luggable" Macintosh Portable with a design that set the current shape for almost all modern laptops. The same year, Apple introduced System 7, a major upgrade to the operating system which added color to the interface and introduced new networking capabilities. It remained the architectural basis for the Classic Mac OS. -
Steve Jobs back as CEO
After numerous failed attempts to modernise Mac OS, Apple purchased NeXT for its NeXTSTEP operating system in 1997 and to bring Steve Jobs back as he was founder of the company. Apple was weeks away from bankruptcy when Jobs returned. -
Apple strategic alliance with Microsoft
As new CEO, Jobs changed a lot of things in order to make it a healthy company again and by starting a 5-year alliance with Microsoft it was the start of something big for Apple. -
Imac release
Apple introduced a new all-in-one computer: the iMac. The iMac design team was led by Ive, who would later design the iPod and the iPhone. The iMac featured modern technology and a unique design, and sold almost 800,000 units in its first five months. -
Introduction of the iPhone
After releasing multiple other devices, Apple's first phone was introduced to the world in 2007. The iPhone was a revolutionary product from Apple and it changed the way smart phones work and started the pavement for all iPhones that would be made later on.