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Introduction
Tobacco has been advertised for decades. Techiniques are changing all the time for advertising tobacco by putting health risks on cigarrette packs or by banning TV tobacco advertisements. This timeline will show you the main events in Tobacco Advertising history. -
1920's to 1950's
Between the 1920's and the 1950's, cigarrette ads were everywhere. Usually, celebrities and sports atheletes would endorse them. However, during this time period, even doctors would endorse them. -
Surgeon General Ads
The Surgeon General's main focus is to make people aware of the health risks of Tobacco. Starting in 1964, the Surgeon General has put little notes on the back of tobacco products saying things such as "Smoking Kills". -
Cigarrette Ads are Banned on TV
April 1st, 1970, President Richard Nixon signed a legislation banning cigarrette ads from airing on radio and TV. This was due to the uprising in public health advocates. Nixon supported the bill even though he was a pipe smoker himself. -
Tobacco Signs in Windows
Tobacco advertisers are putting signs in convenient store windows. They target children because they put them low in the window. They also target poorer groups of people by saying smoking is a "pleasure". This will make them want to buy cigarrettes to feel they have a better life. -
Electronic Cigarrettes
Even though Nixon banned cigarrette ads in 1970, electronic cigarrette ads are popping up over cable television. These ads are being endorsed by doctors, athletes, and celebrities, similar to the 1950's. -
Quote
"Teens are more likely to be influenced to smoke by cigarette advertising than they are by peer pressure." ---"Influence of Tobacco Marketing and Exposure to Smokers on Adolescent Susceptibility to Smoking, " Journal of the National Cancer Institute, Ocotber 1995. -
Conclusion
This information in the timeline is crucial to know. It's important to see how advertising has changed and why things have been banned. It's important to know why those little health risk notices are on the backs of tobacco products. Finally, it's important to know how tobacco advertisers are trying to get you under their spell. -
Works Cited Part 1
Elliot, Stuart. "Campaigns for E-Cigarettes Borrow From Tobacco’s Heyday." New York Times. New York Times, 6 Dec. 2012. Web. Elliot, Stuart. "When Doctors, and Even Santa, Endorsed Tobacco." New York Times. New York Times, 6 Oct. 2008. Web. History Channel. "Nixon Signs Legislation Banning Cigarette Ads on TV and Radio." History.com. A&E Television Networks, 2013. Web. 14 May 2013. -
Works Cited Part 2
Smith, Stephen. "Tobacco Signs Still Target City’s Poorer Areas." The Boston Globe. The Boston Globe, 30 Aug. 2010. Web. Surgeon General. "Tobacco." Surgeon General. Surgeon General, n.d. Web. 14 May 2013.
