THE MILLIONAIRE WITH A SECRET

By Mariu_1417

  • Jeff Pearce was born

    Pearce was born in Liverpool, in a very poor family.

  • Pearce's first experience as a salesman

    It was when he was a boy, and his mother used to go door-to-door asking for old clothes that they could sell in the market.

  • He opened a small boutique

    When he already owned a small boutique, he decided to invest £750 in leather trousers, and to sell them very cheaply in his shop.

  • His shop was on the front page of a newspaper

    Liverpool loved it, and there were photos of shoppers sleeping in the street outside his boutique on the front page of the local newspaper.

  • He became a millionaire

  • He lost all his money

    Jeff became a millionaire, but later he lost most of his money in the recession of the Nineties. He was almost 40, and he was broke again.

  • He sold clothes in the market again

    He had to go back to selling clothes in the market.

  • He opened a department store and became a millionaire again.

    He never gave up, and soon he set up a new business, a department store, called Jeff's, which again made him a millionaire.

  • He won an important prize

    Pearce was awarded a Businessman of the Year prize for the best clothes store in Liverpool.

  • He learnt to read and write.

    He decided to write a book about his experience.
    But first he had to learn to read and write. He went to evening classes, and employed a private teacher, but he found it very difficult because of his dyslexia.

  • He wrote his autobiography.

    With the help of a ghost-writer*, his autobiography, A Pocketful of Holes and Dreams, was published, and became a best-seller.