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Jeff Pearce was born
Pearce was born in Liverpool, in a very poor family. -
Pearce's first experience as a salesman
It was when he was a boy, and his mother used to go door-to-door asking for old clothes that they could sell in the market. -
He opened a small boutique
When he already owned a small boutique, he decided to invest £750 in leather trousers, and to sell them very cheaply in his shop. -
His shop was on the front page of a newspaper
Liverpool loved it, and there were photos of shoppers sleeping in the street outside his boutique on the front page of the local newspaper. -
He became a millionaire
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He lost all his money
Jeff became a millionaire, but later he lost most of his money in the recession of the Nineties. He was almost 40, and he was broke again. -
He sold clothes in the market again
He had to go back to selling clothes in the market. -
He opened a department store and became a millionaire again.
He never gave up, and soon he set up a new business, a department store, called Jeff's, which again made him a millionaire. -
He won an important prize
Pearce was awarded a Businessman of the Year prize for the best clothes store in Liverpool. -
He learnt to read and write.
He decided to write a book about his experience.
But first he had to learn to read and write. He went to evening classes, and employed a private teacher, but he found it very difficult because of his dyslexia. -
He wrote his autobiography.
With the help of a ghost-writer*, his autobiography, A Pocketful of Holes and Dreams, was published, and became a best-seller.