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The 3 creators of Snapchat meet at Stanford University
Evan Spiegel, Robert "Bobby" Murphy, and Frank Reginald "Reggie" Brown IV meet at Stanford University in 2010. -
"Picaboo" is born
The Snapchat creator trio release their first version of Snapchat named "Picaboo" -
Picaboo becomes Snapchat
Picaboo is a name already used by another organisation so they rebrand to avoid any confusion down the line in late 2011 -
1 Million Daily Active Users Achieved!
By the end of 2012 Snapchat had 1,000,000 active daily users -
Snapchat achieves 100,000 daily users
In early 2012 Snapchat has 100,000 daily users! -
Snapchat is available on both Apple iOS and Google Android operating systems
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Snapchat adds video capability
After a cash infusion by Lightspeed Venture Partners earlier in the year, Snapchat add video capability in addition to still photos -
Snapchat launch "My Story" and "Filters" features as well as Chat feature
The feature of the 24-hr display of images to users' followers and the use filters is born. Users can also send 'disappearing' chats now. -
Snapchat introduces location-specific Geofilters
In 2014 Snapchat introduced filters that were relevant to users' location. Eg. filters that are relevant to "Gold Coast" -
Lenses (the dog ears etc) make a debut!
These "lenses" use image-recognition technology to give users virtual abilities (eg. the cartoon dog ears). -
100 Million Users each day!
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"Memories" feature is born
This feature allows users to save their snaps taken using Snapchat -
Snapchat is worth $20 billion and has 150 million daily active users!
