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The transitor radio
The very first portable radio, this would have been the only way to consume music before our Web 2.0 generation. -
The launch of MTV
MTV is a satellite channel, its originals purpose was to air music videos, presented by the 'stars', video jockeys and VJs. In their early days it was aimed at youth, however with their downfall becuase of the introduction of youtube, but they introduced reality shows to introduce a new market. -
Music consumption
Since the 1990's, music consumption was available, however not in the way we would see it today. With the proliferation in hardware and software it has made it so much easier for us to access music anytime and even anywhere. TV channels like MTV were really the only way in which music videos could be viewed in the 1990's. MTV was the real start in the rise of the music video, making it a necessity for musicians to have a music video. -
The i-pod Classic
It took over 50 years, but this is the first portable music device that would revolutionise the way we listen to music. It was able to play your own music and even play videos. This was the start of a rapid change in technology and the consumption of our music and music videos. -
Pirate bay
A file sharing site for users to download (Illegally) music and music videos. It is a battle that the record labels can never win becuase if they shut down the website, another one will be created. -
Youtube
A video sharing website for users to upload, comment, view and subscribe to other users. In 2012 a mobile site and app was created to kepp up with popular demand. It is one of the most used sites coming third (3,637,788 users each day) in the most used websites under Google (2nd) and Facebook (1st). The most viewed music video from the website is Gangnam style, it was the first and only video to surpass 1 billion vews. -
Youtube advertising
Now that there was a massive rise in the music video and mainstream artists now turning to youtube for more promotion. Introducing advertising would provide sponsers the chance for extra advertising now that, worldwide, there would be a shift to internet viewing. However this would prove to be the downfall in tv channels like MTV because with youtube you can watch any video you want. -
I-pod touch
Adapted from the i-pod classic, this introuduced an intergrated web-browser with YouTube. The introduction of this made it much easier for us to consume music videos, thus making the music video more popular and an essential for an artist. -
The intoduction of more tv channels
4 music and viva (2009) tried to revive the focus back on watching music videos on television now that the novelty of the interent had worn off to some extent. However these channels would give the viewer the opportunity to see exclusive content like interviews and behind the scenes footage. -
The battle between Vevo and MTV
With the rise in internet viewing MTV needed to do something to keep their channel exclusive. They started to create reality shows like Jersey shore and 16 and pregnant. Making the channel not just exclusive to music videos. This eventually would prove to be the rise (once again) in music channels. -
Vevo
Sony and universal collaborated to create Vevo, it provided the big three oligopolies somewhere for their artists to put their music videos in one place. Making it easier for the audience to view music videos, however it would prove to make a big rivallry between vevo and MTV. -
Geordie shore
MTV got wise to their fall and created more reality shows like Geordie Shore, however they didn't realise how big it would become drawing in 1 million viwers in 2013. Now the popularity of the music channel is back. -
The fall of 4 music
Their television hours were cut back and it is once again the fall of small music channels because of the lack of audience views.
