The Evolution of Traditional to New Media

Cave Paintings

35,000 BCE

Year Encountered: 2010; In prehistoric art, the term “cave paintings” encompasses any parietal art which involves the application of colour pigments on the walls, floors or ceilings of ancient rock shelters.

PRE-INDUSTRIAL AGE

35,000 BCE

INSIGHT:
Everything has a beginning and as for media everything started in the pre-industrial age, the root of all things we have and we do right now. This age helped people in so many ways from documenting their happening, to communication, to dissemination of information and many others in their simple and unique ways. Hardwork was needed because everything has to be done manually, by getting foods to eat, building their own shelter and as well as having a poor communiction.

Papyrus in Egypt

2500 BCE

Year Encountered: 2015;
Papyrus is a plant that grows wild all over the Nile river valley, so it is very common in Egypt.

Clay Tablets in Mesopotamia

2400 BCE

Year Encountered: 2014; In the Ancient Near East, clay tablets (Akkadian ṭuppu) were used as a writing medium, especially for writing in cuneiform, throughout the Bronze Age and well into the Iron Age.

Dibao in China

200 BCE

Year Encountered: 2011;
The Chinese “Dibao” is the earliest and oldest newspaper in the world. They have also been called "palace reports" or "imperial bulletins".

Printing Press using wood blocks

220

Year Encountered: 2015;
Woodblock printing is a technique for printingtext, images or patterns used widely throughout East Asia and originating in China in antiquity as a method of printing on textiles and later paper.

INDUSTRIAL AGE

1700

Insight: In this age, we started to discover new means and ways to improve media in order to further communicate with other people.
Hence, we realized that the industrial age was like the shifting point of media wherein we evolved from using raw and natural materials for communicating to developing new machines and devices as tools for communication. These machines and devices can help make mass communication and production easier.

Newspaper

1700

Year encountered: 2007
A newspaper is a periodical publication containing written information about current events. Newspapers were developed in the 17th century, as information sheets for businessmen.

Typewriter

1874

Year encountered: 2005
Typewriters are mechanical machines used to write characters through typing the keys.

Telephone

1879

Year Encountered: 2003
The telephone was invented by Alexander Graham. It allows multiple messages to be sent over wire simultaneously.

Motion Picture with Photography and Projection

1890

Year encontered: 2008
Motion picture, also called film or movie, series of still photographs on film, projected in rapid succession onto a screen by means of light.

Motion Picture with Sound

1920

Year encountered: 2004; This is simply a film with sounds synchronized with the movements of the elements in the film. These type of films first evolved around 1920s.

ELECTRONIC

1930

Insight: Seeing the media forms in the electronic age and comparing it to the ones we have now, we realized that we have come so far. It started as something complex but step-by-step, it just keeps advancing each day. Most of these are still used until this age; however they are already enhanced and updated. The ones we have now look way simpler in form and less complicated when it comes to function than what they had before. It made our lives become easier and convenient.

Television

1941

Year encountered: 2008; It is a telecommunication medium used for transmitting moving images in monochrome (black and white), or in color, and in two or three dimensions and sound.

Transistor Radio

1954

Year encountered: 2013; A radio transistor is a small portable radio receiver that uses transistor-based circuitry. The radios have various colors and designs based on its manufacturer. It is used to listen to different kinds of music.

OHP

1960

Year encountered: 2010; An OHP or Over Head Projector is a machine that has a light inside it and can be used to make the writing or pictures on a sheet of plastic appear on a screen or wall.

LCD Projectors

1968

Year encountered: 2010; It is a type of vídeo projector for displaying video, images or computer data on a screen or other flat surface, sending light from a metal-halide lamp through a prism or series of dichroic filters that separates light to three polysilicon panels – one each for the red, green and blue components of the video signal.

Personal computer

1968

Year encountered: 2013; A personal computer is a general-purpose, cost-effective computer that is designed to be used by a single end-user. This has been one of the greatest inventions in technology.

INFORMATION AGE

1970

Insight: The information age made our lives easier and by this we mean easier communication, faster transactions and like holding the world in the palm of our hands. Compared to the other media ages, we realized that their is a huge difference between them. Each media age was a stepping stone to creating an innovative world.

Smart Phones

1992

Year encountered: 2013; A smartphone is a cellular telephone with an integrated computer and other features not originally associated with telephones, such as an operating system, web browsing and the ability to run software applications.

World Wide Web

1993

Year encountered: 2007; The World Wide Web is basically a system of Internet servers that support specially formatted documents.

Yahoo!

1994

Year encountered: 2010; Yahoo! is an Internet portal that incorporates a search engine and a directory of World Wide Web sites organized in a hierarchy of topic categories. As a directory, it provides both new and seasoned Web users the reassurance of a structured view of hundreds of thousands of Web sites and millions of Web pages.

Internet Explorer

1995

Year encountered: 2007; Internet Explorer (formerly Microsoft Internet Explorer and Windows Internet Explorer, commonly abbreviated IE or MSIE) is a series of graphical web browsers developed by Microsoft and included in the Microsoft Windows line of operating systems.

Google

1997

Year encountered: 2008; Their mission is to organize the world’s information and make it universally accessible and useful.

Facebook

2004

Year encountered: 2009;
Facebook is a social networking website where users can post comments, share photographs and post links to news or other interesting content on the web, chat live, and watch short-form video.

Youtube

2005

Year encountered: 2010; YouTube is a video sharing service where users can watch, like, share, comment and upload their own videos.

Twitter

2006

Year encountered: 2012; Twitter is an online news and social networking site where people communicate in short messages called tweets.