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164,000 BCE
First discovered
This is where it all started. Makeup was used by royals at the time as a status symbol. -
3000 BCE
greeks
Greeks started using chalk or lead face powder to add color to their complexion -
men and women
By 1850 it was now common for both women and men to wear makeup for theatrical purposes -
covergirl is invented
one of the worlds most popular and long running makeup brands covergirl is invented -
mascara is invented 1913
khol or ancient mascara becomes widely used -
Roaring twenties
Makeup became more widely used by the public instead of just movie stars or people of extreme wealth. -
"pancake" makeup is invented
Cake mascara and pressed powders become a widely used invention -
Tube mascara
The transition from the cake and brush compact to tube mascara allowed a new/easier style of application. -
A change in style
Makeup started to become bolder, brighter, and more expressive -
A step back
The start of the hippie and anti-Vietnam movements sparked a more natural look. More natural base and less eyeshadow were common. -
Full force
The 90's provided a much more dramatic look than previous years. Eyeshadow contained more glitter than ever before in wild colors. Eyebrows were thinner than ever. Lips were extra glossy -
A new decade
2000's things were very similar to the 90's but a little more grunge eyebrows were still thin but eyeliner and eyeshadow was darker -
2010's
Makeup became more dramatic with darker contour and dramatic eyebrows -
Pandemic makeup
People used the pandemic to express themselves creatively through the pandemic in a way that helped them cope with the world around them. -
Current day
Today makeup is light and clean. Eye shadow is light or not used, skin is moisturized and glowing. Many products are aimed towards a dewy and glowing look. known as the "clean girl aesthetic"