the evolution of makeup

  • 164,000 BCE

    First discovered

    First discovered
    This is where it all started. Makeup was used by royals at the time as a status symbol.
  • 3000 BCE

    greeks

    greeks
    Greeks started using chalk or lead face powder to add color to their complexion
  • men and women

    men and women
    By 1850 it was now common for both women and men to wear makeup for theatrical purposes
  • covergirl is invented

    covergirl is invented
    one of the worlds most popular and long running makeup brands covergirl is invented
  • mascara is invented 1913

    mascara is invented 1913
    khol or ancient mascara becomes widely used
  • Roaring twenties

    Roaring twenties
    Makeup became more widely used by the public instead of just movie stars or people of extreme wealth.
  • "pancake" makeup is invented

    "pancake" makeup is invented
    Cake mascara and pressed powders become a widely used invention
  • Tube mascara

    Tube mascara
    The transition from the cake and brush compact to tube mascara allowed a new/easier style of application.
  • A change in style

    A change in style
    Makeup started to become bolder, brighter, and more expressive
  • A step back

    A step back
    The start of the hippie and anti-Vietnam movements sparked a more natural look. More natural base and less eyeshadow were common.
  • Full force

    Full force
    The 90's provided a much more dramatic look than previous years. Eyeshadow contained more glitter than ever before in wild colors. Eyebrows were thinner than ever. Lips were extra glossy
  • A new decade

    A new decade
    2000's things were very similar to the 90's but a little more grunge eyebrows were still thin but eyeliner and eyeshadow was darker
  • 2010's

    2010's
    Makeup became more dramatic with darker contour and dramatic eyebrows
  • Pandemic makeup

    Pandemic makeup
    People used the pandemic to express themselves creatively through the pandemic in a way that helped them cope with the world around them.
  • Current day

    Current day
    Today makeup is light and clean. Eye shadow is light or not used, skin is moisturized and glowing. Many products are aimed towards a dewy and glowing look. known as the "clean girl aesthetic"