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4200 BCE
Earliest known use of indigo as a dye
A small strip of indigo dyed fabric was found in Peru that is estimated to be 6,200 years old. -
Flying shuttle
The invention of the flying shuttle allowed for the production of cloth to become streamlined. -
Period: to
The Wild West
This era showed the individuality and ruggedness of the Cowboy, which helped immensely in increasing the popularity of jeans. -
Levi Strauss moves to San Fran
Levi Strauss moved to San Francisco to pan gold. Little did he know that instead he would set up a successful dry goods store, and become the world's first blue jean manufacturer -
First pair of rivet-enforced denim trousers
Jacob W. Davis got a request from a laborers wife for more durable pants. He had some rivets and denim near by and demand skyrocketed from then. -
First Levi's denim shirt
This is the earliest known shirt made of denim by Levi Strauss and Co. -
Lady Levi's Advertisement
1950's Lady's Levi's allowed conformity between men and women. -
The Wild One
A movie about a motorcycle gang featuring Marlon Brando. Created a subculture and influenced teenagers across the country. -
Marlboro Man
The Marlboro Man had a denim jacket in many pictures that showed the appeal to all American men of the denim jacket. -
Rebel Without a Cause
Movie about a trouble making teen starring James Dean. The movie helped connect the style of jeans with a "bad-ass" mentality. -
Wrangler Different Died Jeans Advertisement
Brightly died jeans allowed all to express themselves and continue the Hipster ideal of being free-spirited. -
Period: to
Hippie Movement
The Hippie Movement and Hippie fashion was largely built around jeans. Hippies began customizing their jeans to express their individuality and create freedom in multiple perspectives including gender stereotypes. They achieved this by fraying, patching, and dying their jeans. Hippies were also known to be very environmentally friendly; so, wearing jeans made from cotton, a natural product, allowed them to display their beliefs through their clothes. -
Denim skirt invented
The denim skirt added a lot of popularity to denim for women at the time, which helped its broader appeal. -
Levi's Recieves Neiman Marcus Fashion Award
Levi Strauss and Co. receives Neiman Marcus Fashion award for the most important contribution to American fashion. Although gender stereotypes still exist today, Levi's largely broke down the barrier with creating hip-hugger jeans for women. No matter what sex you were in the 1960's and 70's, everyone was wearing jeans. -
$51.6 billion market worldwide
Demand is expected to raise 5% per year and supply by 8%. -
Cotton
Roughly 2,000,000 tons of cotton have been produced in the first 25 days of 2018.
