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The origins of marketing science
The marketing science born in the engineering departments, the first published was was in 1956.
In 1959 Ford foundation report by Robert Gordon and James Howell make a rigorous report of marketing. This quantitative analysis was used in business and social sciences and its considerate the born of marketing as scince . -
First issue of the Journal of Marketing Research
It were published the application of operations research of marketing and related management problems, the intelectual capital begin to growth and the industry develop scientific methods for marketing. The concept of marketing as a science focused on sales and force management. -
"TIMS College of Marketing formed"
The TIMS Marketing College was founded in 1967 for academicians and practitioners interested in the “application of scientific methods to marketing problems”
The founding of the "TIMS College" was the confluence of the three forces.
Two of the contributions of the TIMS Marketing College: The annual marketing science conference and the founding o the Journal Marketing Science. -
Stanford Marketing Measurement and Analysis
The first Marketing Science conference was held in the spring of 1979 at Stanford with David and Dick Wittink (Marketing Measurement and Analysis). The conference was huge success in the quality of work presented and in the buzz in created. After a few years the conference was formally titled The Marketing Science Conference. -
INFORMS Society for Marketing Science (ISMS) founded
January 25, 2002, marked a seminal event in the creation of ISMS as we know it today.
Founded by de mission "Foster the development, dissemination, and implementation of knowledge, basic and applied research, and science and technologies that improve the understanding and practice of marketing."
In January 2002, the euro comes into circulation as a single currency in 12 countries in Europe.
