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apple inc.
apple was incorporated -
apple goes public
Apple goes public, increasing Steve Jobs' net worth from dozens of millions of dollars to over $200 million -
neXT
Steve Jobs resigns from Apple and starts NeXT with five other refugees from Apple. Apple announces it will sue NeXT -
pixar
Jobs buys the computer division of George Lucas' ILM for $10 million and incorporates it as Pixar -
the neXT cube
Steve Jobs introduces the NeXT Cube in San Francisco to great critical acclaim, pitching it as a workstation for higher education -
steve gets married
Steve Jobs marries Laurene Powell in Yosemite under the blessing of Steve's old zen guru Kobin Chino. Laurene is already pregnant -
pixar
One week after Toy Story is out, Pixar goes public. Steve Jobs's worth rises to $1.5 billion, more than it ever was during his first tenure at Apple -
think different
Apple starts its 'Think Different' campaign to restore its damaged brand image. The new slogan will quickly enter popular culture and define the company for the next five years -
i mac
Steve Jobs introduces Apple's revolutionary iMac at the Flint Center auditorium in Cupertino, 14 years after he had introduced the Macintosh at that same place -
i book
The original iBook is unveiled at Macworld New York with the tagline iMac to go. Steve Jobs invites Noah Wyle on stage to impersonate him again -
retail store
Apple opens its first Retail Stores in Tysons Corner, Virginia and Glendale, California -
i pod
After an 8-month crash development program, Steve Jobs unveils iPod at a small media event on the company's campus. He has no idea how it will tranform Apple -
cancer
Steve Jobs is diagnosed with pancreatic cancer, but stubbornly refuses any modern medical treatment for months. He tries alternative diets instead -
tumor removed
Steve Jobs finally has his pancreatic tumor removed by surgery -
mac vs pc
Apple starts its famous 'Mac vs PC' campaign, a series of TV commercials featuring Justin Long as Mac and John Hodgman as PC. The campaign will last for three years and mark popular culture -
i phone
In his most memorable keynote presentation ever, at Macworld 2007, Steve Jobs introduces iPhone and its revolutionary touch-screen interface. He also introduces Apple TV and announces the company's name change from Apple Computer Inc. to Apple Inc. to better reflect its new nature -
i phone 3g
Steve Jobs's unveil the iPhone 3G with an entry price of $199 on stage at WWDC -
i pad
After months of wild rumors, Steve Jobs unveils iPad, 'the biggest thing Apple's ever done'. The tablet runs the same operating system as iPhone -
i pad 2
Steve Jobs takes the stage to unveil the new iPad 2 -
the end
Steve Jobs dies at home, surrounded by his family