-
First instant coffee
First, Instant coffee was saled from Nestle in Switzerland. It was exported to Frence, United Kingdam and America soon. -
First coffee can sale
In Japan, coffee cans were saled in 1964. This name is mira coffee. this price was 80 yen. -
First STARBUCKS shop
The first Starbucks was opened by two teachers and a writer in 1971 at Pike Place Market, located in Seattle, Washington. Entrepreneur Howard Schultz suggested the idea of selling coffee drinks in the style of European cafes. -
Howard Schultz joins Starbucks.
He joins Starbucks in 1982. While on a business trip in Italy, he visits Milan's famous espresso bars. Impressed with their popularity and culture, he sees their potential in Seattle. -
coffee day
In Japan, The day was decided "coffee day " by Japanese coffee assosiation, because demand of coffee became high in autum and winter. -
Starbucks opened the first shop in Japan
Whwn starbucks opened its first store in Japan in Ginza in the summer of 1996, it redefined the coffee-drinking culture in Japan. Japan was the company's first overseas market and remains its most profitable outside North America. -
Starbucks opened world wide
In 2003, there were 6,400 stores open world wide( Qatar, japan, Korea, India, France, and so on). -
How is the Starbucks doing in convenience stores?
In 2005, we started a relationship with Suntory for Discoveries, a chilled cup coffee. Since last fall, we have had distribution in supermarkets of roasted coffee and ground coffee that you can brew at home, VIA, which is our premium stick coffee, and Origami(single-use drip coffee)in limited areas. -
Mr. Schultz returned.
Mr. Schultz returned as chief executive in January 2008. He shut 900shops, mostly in the United States, drastically cut costs and put the company back on course. video -
Starbucks is expanding in new directions.
Starbucks is expanding in new directions, with ventures like instant coffee. In 2009, the new product, Via, was scheduled for a full- scale introduction. The instant coffee is now also sold in grocery stores and in Britain, Canada, Japan and the Philippines. -
Starbucks unveils a new logo
Starbucks celebrating its 40th anniversary this year, unveiled a new logo Wednesday that brings the iconic green siren out of the circle and drops the words' Starbucks Coffee'. video -
The March 11 earthquake and tsunami affect Starbucks
It had a big impact. A lot of stores were closed because of physical damage or because of disruption to power and transportion. We ended up having about 240 stores with physical damage that needed repairs and were out of service for a day or more. video -
Starbucks opens 15,000 locations
Starbucks ha more than 15,000 locations in over 40 countries.
