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Candace Nelson's great grandmother has a restaurant in San Francisco where she is known for making distinctive desserts.
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Candace and her husband visit her sister in New York City where they visit Magnolia Bakery. Candace decides that she wants to create a better cupcake. And so the journey begins.
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The Nelson's opened Sprinkles' first store on Little Santa Monica Boulevard in Beverly Hills. The first day, the cupcakes sold out in three hours, and 2,000 cupcakes were sold the first week.
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Candace opens her second location in Newport Beach, CA.
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Sprinkles develops a line of cupcake mixes to be exclusively sold through Williams-Sonoma.
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Candace used a Mercedes Sprinter van designed by Sprinkles architect Andrea Lenardin and built by "Pimp My Ride's" West Coast Customs to roam around cities selling cupcakes. It was called the Sprinklesmobile!
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Candace Nelson starts her role as a judge on the TV show "Cupcake Wars."
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Sprinkles released an iPhone app that features free cupcakes and virtual gifting.
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Sprinkles opens its first store in New York City.
