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The Beginning
Candace Nelson's great grandmother has a restaurant in San Francisco where she is known for making distinctive desserts. -
Where It All Starts
Candace and her husband visit her sister in New York City where they visit Magnolia Bakery. Candace decides that she wants to create a better cupcake. And so the journey begins. -
The First Sprinkles
The Nelson's opened Sprinkles' first store on Little Santa Monica Boulevard in Beverly Hills. The first day, the cupcakes sold out in three hours, and 2,000 cupcakes were sold the first week. -
Sprinkles Newport Beach
Candace opens her second location in Newport Beach, CA. -
Williams-Sonoma
Sprinkles develops a line of cupcake mixes to be exclusively sold through Williams-Sonoma. -
Sprinklesmobile
Candace used a Mercedes Sprinter van designed by Sprinkles architect Andrea Lenardin and built by "Pimp My Ride's" West Coast Customs to roam around cities selling cupcakes. It was called the Sprinklesmobile! -
Cupcake Wars
Candace Nelson starts her role as a judge on the TV show "Cupcake Wars." -
Mobile App
Sprinkles released an iPhone app that features free cupcakes and virtual gifting. -
Sprinkles in NYC
Sprinkles opens its first store in New York City.
