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TCP/IP Protocol
Data transmission over networks became standardized in 1983 with the adoption of the TCP/IP protocol. This made it possible for many networks and computers to connect with one another, establishing the groundwork for the current internet and facilitating the growth of online communities such as social media. -
SixDegrees
SixDegrees.com was one the first attempts to create a social network. Users couldcustomize their own profiles with their name, hobbies, and pictures. By enabling users to add friends to their profiles, it was one of the first platforms to encourage social interaction online. -
Facebook
Founded in 2004, Facebook transformed social networking by offering a universal platform for status updates, photos, and personal profiles. It introduced a global, scalable network accessible to anyone with an internet connection. Prioritizing user engagement with features like the News Feed and friend recommendations, Facebook influenced online interaction and established the foundation for modern social media. -
Youtube
YouTube changed the way people share and watch videos on the internet when it was first launched in 2005. By providing a platform for people to create, watch, and share videos, it swiftly rose to prominence as the primary source for news, education, and entertainment. Influencers, vloggers, and new media emerged as a result of YouTube's revolution in content production. It gradually became a major factor in forming online culture and the digital video scene. -
Apple Iphone
The 2007 release of the iPhone transformed mobile internet access by allowing users to exchange information, surf social media, and stay connected from any location. Together with internet connection and the App Store, its advanced touchscreen interface raised the bar for mobile devices. The iPhone significantly improved real-time participation and interaction by making social media more portable. -
Pinterest
When Pinterest first launched in 2010, it offered a distinctive platform for bookmarking and visual discovery. Users could "pin" photographs to virtual boards to create individualized collections of inspiration. From fashion to home décor, Pinterest grew as a vital resource for lifestyle interests and played a major role in the rise of online purchasing. It also contributed to the development of social media marketing by giving marketers a way to visually engage with customers. -
Tiktok
TikTok, launched in 2016 (initially as Musical.ly), became a cultural phenomenon by revolutionizing short-form video content. The app's algorithm prioritizes user-generated content, viral challenges, and trends, making it popular with younger audiences. TikTok transformed social media by encouraging new forms of digital expression like memes and dance routines, pushing the boundaries of creativity. TikTok influencers were used by businesses for viral campaigns, impacting marketing. -
Social Media E-Commerce Integration
By 2021, e-commerce functionality has been added to social networking sites like Facebook, Instagram, and TikTok, enabling companies to sell goods straight from their accounts. Social media is becoming a vital instrument for influencing customer behavior and sales as the trend toward social buying gave influencers and businesses a new way to interact with audiences.