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Facebook
Facebook is the most used social media platform in the world, so marketing on Facebook can obviously yield the best results. This is especially true since Facebook has a very active market place full of people and companies buying and selling things. Much like instagram, companies make their own profiles and post things trying to get followers and people to talk about them. Companies also pay facebook to make banner ads and companies can make challenges/giveaways to stay more relevant and "fun" -
MySpace
MySpace permits its clients to post "bulletins" that arrive at all of their "companions". Like email advertising, MySpace makes deals and sells people's MySpace friends and account names. The more MySpace "friends" a business has the more individuals they need to market to. It was the largest social networking site in the world From 2005 to 2008. It was the first social network to reach a global audience. This was a very early step in the evolution of marketing online. -
Social Media Marketing comes into fashion
It first came into fashion on MySpace after a few million got onto it -
Youtube
Companies can pay YouTube to but ads before videos on their website, or they can add ads next to people's recommended videos. Companies can also make videos on how to install their products and things of the sort to encourage customers to buy their products -
Reddit
Reddit is a very underutilized social media platform for marketing, functioning off of communities related to things owned and managed by people with the app. Companies pay for ads to appear for people on reddit, and reddit can really easily target specific audiences, and many people in general since a lot of people use it. -
Spotify
Spotify is similiar to youtube in many ways, but they have mostly podcasts and music. They frequently advertise products and services before switching songs, in an attempt to annoy the user. If the user has enough, they will upgrade to premium which will make it so they dont need to listen to ads all the time. In the end, Spotify is the winner. -
Twitter
Twitter frequently partners with other social media platforms and allows them to advertise on Twitter while they are allowed to advertise on the other respective platforms. -
Instagram
On instagram, companies can post pictures and get people to follow their accounts to receive more updates and posts by them and essentially get people hooked. They also can challenge people to post using their hashtag or mentioning them, as a way to reach the followers of that person as well. They can do this by encouraging people to post with their hashtag in a challenge with a prize of some sort, like a product. -
Pinterest
Companies that sell more eye grabbing and creative products advertise more on Pinterest, since pinterest is full of creative DIY tutorials which can help advertise likeminded companies/products. Companies can also make their own accounts and much like Instagram, get people to follow/get updated by their account. They also have a system where there can be ads for example under the post, so they can have more ads and is used quite frequently for advertisers. -
Snapchat
Many younger people use Snapchat, which makes it perfect for certain companies and businesses with generally younger customers/audiences to reach more desired age groups. Much like Instagram and many other social media platforms, Snapchat has a story feature where they can reach their audiences and "stay relevant". On snapchat companies can also advertise by making their own filter, and not only advertising to the person using it, but all the people who receive the picture with the filter. -
TikTok
TikTok has been growing at an amazing rate, and as to be expected, is currently very popular with younger people in general. On tik tok, you post videos of yourself doing things. Companies can introduce challenges to promote their products. An example of this could be Chipoltle's "#ChipotleLidFlip" challenge. They used this to attract more attention and advertise their current "Cinco de Mayo" deal. -
Discord
Discord has a system where you join servers based on outside links and become part of communities, and can have friends and group chats/voice chats. They commonly post ads associated with the topic of a server, kind of like Reddit. They also have a system where you can use speical emojis, sometimes corresponding to companies and services in real life. -
AI helps with Personalization online
Simulated intelligence can extraordinarily help upgrade site search with cutting edge strategies like regular language handling and AI controlled hunt positioning. It can also control personalization, improve client experience, and fulfill numerous online retail needs, both specialist confronting and purchaser confronting.
