Snapchat

By rebeccakeith87

  • I need you to disappear

    I need you to disappear
    Beginning in April of 2011, friends Evan Spiegel, Bobby Murphy, and Reggie Brown began toying with the idea of photo sharing without the commitment. Photos that automatically delete after viewing.

  • A Change in name. And Ownership

    A Change in name. And Ownership
    Spiegel and Murphy force Brown from the company he helped create. The rebranded "Snapchat" goes live in September of 2011.

  • Introducing Mr. Zuckerburg

    Introducing Mr. Zuckerburg
    In 2013, Facebook offers to buy Snapchat for $3 billion. Spiegel turns down the offer, cementing Facebook as Snapchat's main competition. Facebook goes on to purchase Instagram for $1 Billion. Being absorbed into Meta, Instagram quickly surpasses Snapchat in users and views.

  • A major problem

    A major problem
    Website Snapchat.DB.info releases the information of 4.6 million Snapchat users to force Snapchat to increase security measures by bringing public attention to security issues.

  • Business is booming

    Business is booming
    From May of 2015 to the following year, Snapchat's usage rate jumped from 2 billion photos and videos daily to 7 billion videos daily.

  • AI innovation

    AI innovation
    Snapchat launches "My AI" becoming one of the first social media platforms to utilize OpenAI's Chat GPT, becoming many user's first foray into Artificial Intelligence.