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Beginning in April of 2011, friends Evan Spiegel, Bobby Murphy, and Reggie Brown began toying with the idea of photo sharing without the commitment. Photos that automatically delete after viewing.
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Spiegel and Murphy force Brown from the company he helped create. The rebranded "Snapchat" goes live in September of 2011.
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In 2013, Facebook offers to buy Snapchat for $3 billion. Spiegel turns down the offer, cementing Facebook as Snapchat's main competition. Facebook goes on to purchase Instagram for $1 Billion. Being absorbed into Meta, Instagram quickly surpasses Snapchat in users and views.
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Website Snapchat.DB.info releases the information of 4.6 million Snapchat users to force Snapchat to increase security measures by bringing public attention to security issues.
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From May of 2015 to the following year, Snapchat's usage rate jumped from 2 billion photos and videos daily to 7 billion videos daily.
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Snapchat launches "My AI" becoming one of the first social media platforms to utilize OpenAI's Chat GPT, becoming many user's first foray into Artificial Intelligence.