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May
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Period: to
Preparation
- Schedule meeting with the Grand Prix Drivers’ Association (“GPDA”) to take place in Genk, BE or Monaco during the F1 summer break in August
- Customize/Extend ISE Driver Representation Agreements to the previously scouted drivers expected to lead off initial agency and academy (“CC”) rosters
- Set pitch meetings with potential brand partners
- Driver, team, track, and event sponsors
- Finalize engine IP inventive concept disclosure form/patent filing strategy
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June
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Period: to
Pull-Together (part 1)
- Officially reserve Genk Karting track for Oct. 9th – Nov. 5th
- Begin producing carburetor tuning instructional videos designed to “put myself out of business”/distributing ahead of relevant sanctioned racing events
- Driver Representation Agreement “Signing Day” (to coincide with first brand partner pitch meeting)
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Period: to
Pull-Together (part 2)
- Negotiate/Execute previously circulated Driver Representation Agreements
- Drivers who sign will become ISE Motorsports clients (“Clients”) and official participants of the CC pilot program, but shall remain living at their respective homes and racing in their current racing series/with their existing teams until the CC launches in October
- Scout/Lock Nov. 13th “Culmination Event” locations in Las Vegas
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Period: to
Pull-Together (part 3)
- Secure Culmination Event sponsor(s) for the
- Scouting Event (“The Scout”)
- Celebrity/Pro-Am/Protégé Relay Race for Charity (“Relay Race”), and
- After party in Las Vegas Partner Clients with individual brand partners Customize pitch materials, meet with corporate decision-makers, pitch sponsorship packages, negotiate/execute contracts
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Period: to
Pull-Together (part 4)
- Partner Clients with individual brand partners Customize pitch materials, meet with corporate decision-makers, pitch sponsorship packages, negotiate/execute contracts
- Work with brand partners’ respective marketing teams to design their drivers’ helmets, racing suits, leisure/exercise apparel, shoes, pit spaces, mechanics’ gear, bedroom décor, etc.
- Plan VIP hospitality event participation
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Period: to
Pull-Together (part 5)
- Scout/Sign yet-unidentified drivers who will round out the CC pilot roster
- Talent-rich/cash-poor and other underrepresented drivers still on the F1 trajectory
- Engage celebrities from film, music, TV, and other professional sports disciplines to participate in the Culmination Event Relay Race
- Prepare/File new engine IP patent application
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July
-
VIP Brand Partner Hospitality Experience
July 1-2, 2023 @ the NASCAR Chicago Street Race -
Period: to
Build
- Partner newly scouted/signed Clients with their respective sponsors
- Collaborate with marketing teams to design branded elements and plan event participation
- Officially engage/onboard CC administrative staff
- Pair CC participants with their personal mechanics—collect apparel measurements & food preferences
- Order custom tents, chassis sticker packages, racing suits, helmets, apparel, room décor, etc.
- Scout/Lock living locations and logistics resources in Belgium & Las Vegas
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August
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Period: to
Engage
- Convene the special meeting in Monaco to finish aligning the GPDA and its members with the CC
- Partner CC participants with pro-driver mentors from F1, IndyCar, NASCAR, WEC, IMSA, and WRC
- Order all requisite CC equipment
- Final Planning Process—Meals, Physical Training (PT), Community Engagement, Logistics, & Curriculum Safety checks
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VIP Brand Partner Hospitality Experience
4th – 6th @ the IndyCar Music City Grand Prix in Nashville. -
September
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Period: to
Preparation
- Build/test/tune engines and other CC equipment to exacting parity standards
- Develop protocol to accurately document and report CC participants’ progress in relevant areas for organization into the “Driver Dossiers” that car racing team representatives will receive at The Scout
- Finalize data visualization/dissemination strategy
- Publish CC policies/collect confirmations of receipt
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October
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Period: to
Execution
- Coordinate the Culmination Event
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FIA Karting World Championship
FIA Karting World Championship in Franciacorta, Italy in which several CC participants may compete separately -
CC move-in day
- Room, equipment, apparel “reveal” & family dinner.
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Pilot the CC
- 10th & Onward
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VIP Brand Partner Hospitality Experience
@ / on the track in Genk, Belgium.