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Period: to
Cigarette Ads
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Early radio advertisement for Camel Cigarettes
1946 radio advertisement for Camel cigarettes with the campaign slogan, “What cigarette do you smoke, doctor?”
- During this time cigarettes advertisements were booming on the radio. It was common during this time for tobacco companies to use dentist and doctors to endorse their products while at the same time reducing public health concerns. This way of marketing increased cigarette sales. -
Tv advertisement (I Love Lucy)
Lucille Ball and Desi Arnaz are promoting Philip Morris cigarettes with the slogan "Smoke for pleasure today... with no cigarette hangover tomorrow" on the CBS network
- Within these television advertisements and placements we can see the couple advertising the product as having a smooth taste and that it avoids irritation. This appealed to more urban audiences and showed consumers that they can be just like them if they use the same brand too. -
Congress banned all cigarette commercials from the broadcast media
During this time all commercial broadcasting for cigarettes on television and radio was banned. After the ban, cigarette companies moved to prints, magazines, newspapers, and billboards. The final commercial aired Jan 1st 1971 on the "Johnny Carson show" -
Anti smoking campaign
The American Lung Association advertised through commercials and magazine ads to discourage smoking around babies. Most ads targeted families with children and used the term "bad mother" to encourage a smoke free environment for children. -
Truth initiative (anti nicotine)
This company advertises through social media, tv ads, and magazine ads to inspire others to quit smoking/vaping and nicotine. They target younger audiences and parents with their articles about new nicotine products and ways to get help. Advertisements like these are able to connect to a younger youth that is easily influenced and has integrated to social media which combines radio/television all in one. -
End of Timeline pt1
All in all when creating this timeline the first event that came into my head was the impact of cigarette advertisements through television in the Golden Age. I felt that it shaped this era well because of the impact it had on consumers and companies throughout the US specifically. First, I wanted to cover radio ads for cigarette companies and talk about their slogans they would use to draw in consumers. Second, I wanted to talk about big tv appearances and product placement in I love Lucy. -
End of timeline pt2
Third, I wanted to talk about an important ban that effected the radio and television field for cigarettes, and fourth, I wanted to mention the move towards anti smoking advertisements. I found that a shift from positive to negative worked well in my timeline because it highlighted the real effects it can have on children and babies specifically. For my last point I brought it back to modern day where we can still see these anti smoking advertisements on tv and social media. -
End of timeline pt3
These newer ads take over social media such as instagram, Facebook, YouTube, and Tik Tok. All these social media platforms combine radio and television and specifically target younger people because they are easily influenced. In the end I want my timeline to highlight these important milestones through and past the Golden Age. -
sources
“Big Tobacco in the Big Apple.” The Center for the Study of Tobacco and Society, csts.ua.edu/btba/mass-media/tv-radio/#:~:text=Radio.com “Selling Smoke: Tobacco Advertising and Anti-Smoking Campaigns.” Yale University Library, onlineexhibits.library.yale.edu/s/sellingsmoke/page/celebrities. Cigarette Ads Banned on TV and Radio, April 1, 1970 - Politico, www.politico.com/story/2019/04/01/politics-april-1-1244832.
https://onlineexhibits.library.yale.edu/s/sellingsmoke/page. -
sources
“Inspiring Lives Free from Smoking, Vaping, and Nicotine.” Truth Initiative, truthinitiative.org/.