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Coupon
For my coupon, I am going to have a buy one get one free coffee. There will be no expiration date for it. I’ll put them on ads at the grocery stores, so when you pick up an ad to get coupons for things in that store the sign will also tell you that you have a buy one get one free coffee from the Pure Soul Coffee shop. This will improve the shop image because while you get to save money at the grocery store you can also get a free coffee. -
Product Samples
I will have a table outside of the shop and will have free samples of our cappuccino if they like it I will offer them the buy one get one free coupon but if they aren’t a fan of it, I will ask them what they didn’t like about it and if there is anything we can work on to improve it for them. -
Coupon plan
I will also create a coupon punch card for every coffee you buy. Every 5 punches you get 1 free coffee. I chose to do this because I feel like it will get people to come every day because they will want to get to the 5th punch for a free next coffee. -
Incentives
Every time a customer spends more than $15 they get their name entered into a giveaway and then we will pick the name out of a hat every week for a free gift to whoever’s name gets pulled. This way the shop will be more busy in the morning before people go to work and want coffee. -
Traffic Builders
I’ll give out the first 50 breakfast sandwiches for free for anyone who comes in from a certain time frame. But on that day if you don’t come in that time frame then the rest of the people only have to pay half the price of it.