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Coupons
The coupon I selected would resemble something similar to the example that I have to the right. However, my actual coupon would be 15% off any single drink online or in the store. I would distribute this coupon on flyers
at events or in the local newspaper. I picked this method because although it costs more to run ads in things like the newspaper, I want people to know we don’t care about the price if it means giving our customers a good deal while keeping them satisfied. This would make our c -
Coupon Plans
This coupon plan will allow customers to stamp their
card every time they buy a coffee/drink and after 10
or so purchases will receive a free drink of their choice! I selected this form because it enables the idea
in the customer's mind that if they keep coming back,
they will get rewarded for their actions. This strategy creates a positive image of the restaurant by rewarding our customers for choosing us and not the competitors. -
Incentives
The main idea of this contest is to guess the amount of coffee beans there are in a single jar that will be displayed
in the front of the store. The winner will receive bags of
their favorite coffee beans as well as complimentary coffee ingredients and merchandise. This contests shows past a future customers that our coffee house is more than a
place just trying to make money, but a place that like to
have fun and give back to its people. -
Traffic Builders
I would select a day that would offer free signature coffee travel mugs to the first 15 people who showed
up to the coffee house. I picked this because it is a realistic idea that could happen to bring people back
into the store. Once again, our promotion shows we are
a company that focuses on its customers and making
them feel good about themselves and our products. -
Product Samples
The product sample would include different varieties of our stores famous coffee beans that are now available for people to take home. These would be distributed at our store as well as different functions such as fairs. These place have a great deal of coffee drinkers who need to sample our product. This will show everyone our company is a good place that sells a solid cup of coffee.
