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Coupons
20% off coupon. This coupon should be distributed by mail. This will help improve the image by showing it is willing to lose profit to keep customers coming. -
Coupon Plan
This coupon plan will be a stamp where each cup of coffee will be marked down on a sheet and after 10 a free large coffee will be available to claim. I selected this because people will want to come again and again to earn the free cup of coffee. It will show that the restaurant wants to give back to its customers. -
Sweepstakes
The sweepstakes will be offered to every customer and they will be put in a raffle. The winner will get tickets to any band they want to see for free and this will be held every other month with each visit allowing customers to put another ticket in the raffle. This will improve the image by showing we give back to our customers and will encourage people to go visit more often to get tickets in. -
Traffic Builder
The traffic builder that will be a “battle of the bands”, local music groups will come in and play against each other and the people dining will put in votes on who is the best. This will bring a lot of attention to the cafe and bring tons of people in. -
Product Sample
I think we should hand out coffee “shots” that are just small tasters of what we have to offer. These would be distributed at the cafe because it will bring people in hearing it’s free and will be the best when made fresh. This will let people on the edge decide to purchase because they can really see what the coffee is like instead of what they heard in the stories.
