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THE START OF APPLE
Steve Jobs co-founded the company in the garage of his childhood home on Crist Drive in Los Altos, California. Apple's first product, the Apple I, invented by Apple co-founder Steve Wozniak, was sold as an assembled circuit board and lacked basic features such as a keyboard, monitor, and case. -
the first apple product launch
they set about selling computer kits to hobbyists, each of which was built by Wozniak. The first product was the Apple I. 1977: Apple released the Apple II in June, which was the first PC for the mass market. -
Success with Macintosh
In 1984, Apple launched the Macintosh, the first personal computer to be sold without a programming language. Its debut was signified by "1984", a $1.5 million television advertisement directed by Ridley Scott that aired during the third quarter of Super Bowl XVIII on January 22, 1984.This is now hailed as a watershed event for Apple's success and was called a "masterpiece" by CNN and one of the greatest TV advertisements of all time by TV Guide -
Decline and restructuring
The success of Apple's lower-cost consumer models, especially the LC, also led to cannibalization of their higher priced machines. To address this, management introduced several new brands, selling largely identical machines at different price points aimed at different markets. These were the high-end Quadra, the mid-range Centris line, and the consumer-marketed Performa series. This led to significant market confusion, as customers did not understand the difference between models. -
iPod
On October 23, 2001, Apple introduced the iPod digital music player. Several updated models have since been introduced, and the iPod brand is now the market leader in portable music players by a significant margin. More than 390 million units have shipped as of September 2015. Apple has partnered with Nike to offer the Nike+iPod Sports Kit, enabling runners to synchronize and monitor their runs with iTunes and the Nike+ website. -
Success with mobile devices
During his keynote speech at the Macworld Expo on January 9, 2007, Jobs announced that Apple Computer, Inc. would thereafter be known as "Apple Inc.", because the company had shifted its emphasis from computers to consumer electronics. This event also saw the announcement of the iPhone and the Apple TV.\ -
iPhone
At the Macworld Conference & Expo in January 2007, Steve Jobs introduced the long-anticipated[241] iPhone, a convergence of an Internet-enabled smartphone and iPod.[242] The first-generation iPhone was released on June 29, 2007, for $499 (4 GB) and $599 (8 GB) with an AT&T contract.[243] On February 5, 2008, it was updated to have 16 GB of memory, in addition to the 8 GB and 4 GB models. -
iphone 3g
A second version, the iPhone 3G, was released on July 11, 2008, with a reduced price of $199 for the 8 GB model and $299 for the 16 GB model.[245] This version added support for 3G networking and assisted GPS navigation. The flat silver back and large antenna square of the original model were eliminated in favor of a glossy, curved black or white back. -
iphone 4
June 7, 2010, Apple announced the redesigned iPhone 4.[248] It featured a 960 × 640 display, the Apple A4 processor, a gyroscope for enhanced gaming, a 5MP camera with LED flash, front-facing VGA camera and FaceTime video calling. Shortly after its release, reception issues were discovered by consumers, due to the stainless steel band around the edge of the device, which also serves as the phone's cellular signal and Wi-Fi antenna. -
iphone 5
On September 12, 2012, Apple introduced the iPhone 5.[255] It has a 4-inch display, 4G LTE connectivity, and the upgraded Apple A6 chip, among several other improvements.[256] Two million iPhones were sold in the first twenty-four hours of pre-ordering[257] and over five million handsets were sold in the first three days of its launch
